Led cross-functional teams to create user-focused designs for Canadian small businesses, driving digital transformation and six-figure sales in FY '23–'24.

Sparked the end-to-end design process from 0 to 1. Led nationwide design project fostering stakeholder collaboration including doctors, researchers, and patients.Uncovered core user pain points through deep insights, shaping product vision and framing ambiguous problems into measurable tasks, outcomes, and tangible solutions.Orchestrated user research and customized design sprints, translating insights into user journeys, wireframes, and interactive prototypes.Delivered an intuitive, accessible, and refined design solution, achieving a groundbreaking 92% usability success rate for senior end-users (age 65+).

Successfully led and own 3 end-to-end projects from early sketches to polished specs in Figma, ensuring optimal ux/ui, accessibility, and alignment with business objectives.Collaborate closely with PMs and engineering pod. Effectively articulated design concepts and rationale to cross-functional teams and stakeholders. Proactively remove develop roadblocks and increasing Agile efficiency by 28%.Championed a cohesive brand experience (design system, responsive web design, marketing) drove a 150% boost in sales conversions and facilitated a new partnership with Vercel in Q1 2023.Conducted user interviews and design usability testing, prepared developer hand-offdocumentation, and assisted in the product development process.Selected Clients: Peoples Trust, University of Alberta, Air Canada, AMD, Chronic Disease Innovation Centre and more.

Spearheaded a multi-phase product transformation, reimagining their product trajectory and driving significant UX & UI improvements.Leading a cross-functional team to streamline key user flows (onboarding, home, billing) for 700,000+ users, resulting in improved a 17% customer acquisition increase and a 38% retention rate boost.Collaborated closely with cross-functional teams (PMs, Engineers & stakeholders ) to ship products, fostering relationships.

Successfully designed and implemented solutions to streamline workforce processes, optimize operations, and enhance employee satisfaction across a global team in the US and Uganda.

Designed and owned 2 high-velocity, high-craft projects balancing beauty and functionality. Deliver top-tier work on tight timelines in a fast-paced environment.Synthesized UX insights, increasing American Heart Association's weekly active users by 6.3% and Best Friends Animal Society's returning visitors by 23%.Clients: Dior, World Vision International, American Heart Association, Best Friends Animal Society.

Conducting upfront user and market research to understand clients’ needs and behaviors better.Owning end-to-end product design experience from conceptualizing, 3D model prototyping to the final producing and manufacturing.Created original and meaningful designs and products of jewelry collections, integrating marketing objectives for target audiences.

Led the creation and launch of an online donation portal for Canadian Indigenous students with FuHui founders, driving a 3X increase in donations by directing user research, visual design, and marketing strategies, thereby demonstrating substantial business impact and enhancing the organization's commitment to social responsibility.