With over a decade of professional experience as the Country Lead of Payoneer in Vietnam since 2014, I spearhead the market leader in cross-border payments for SMBs and B2B2C across various industries. With over 10 years of experience in fintech go-to-market strategies, marketing automation, e-commerce, analytics, revenue optimization, and brand development, I am dedicated to helping businesses streamline their cross-border payment processes through Payoneer's comprehensive solutions.My mission is to create and execute the country strategy for growth, overseeing the marketing, customer success, business development, and partnership teams to ensure KPI achievement. I focus on increasing Payoneer's revenue, brand awareness, and customer satisfaction. Committed to excellence and innovation, I collaborate with stakeholders across the organization and industry to deliver substantial value and impact.