Linh Le Email & Phone Number

Melbourne, Victoria, Australia

My role was to lead a team of marketers, be in charge of campaigns and be responsible for the brand. I had the opportunity to work closely with other departments and got involved in various projects relating to research and system improvements. This role improved my interpersonal skills and I was able to explore my management style and leadership traits. During this time, I was able to challenge myself and focused on many areas at once, from resource allocation to planning. I become confident with my abilities to juggle multiple areas while closely managing a team. Highlights and Achievements:- Set up, managed and tracked a marketing plan budget and aligned plans to promotion of services and events.- Led team of marketers, mentored and coached the team to identify and achieve career goals and provided training on how to execute and plan digital marketing campaigns.My responsibilities include:- Overseeing all marketing campaigns which involves planning and executing.- Updating senior leadership on progress of marketing activities and reporting on results of campaigns. - Looking after the company’s brand, communicating the right messaging to attract prospective members and retaining existing ones.- Managing and coordinating the marketing team; mentoring and coaching staff.- Promoting the benefits of services and incorporating these benefits into all external comms.- Working closely with cross functional groups including CPD (Continuing Professional Development), Business Development and Partnership team.

Melbourne, Australia

As a Digital Marketing Specialist, I ran targeted online campaigns and focused on building an online community for members. My aim was to increase followers for social media platforms, boost marketing metrics and raise online brand awareness. I planned and executed online campaigns, optimised and monitored ads and tested paid and organic content on digital platforms. After having experience in this area, I pride myself on my planning skills and my ability to turn creative ideas into digital campaigns. Highlights and achievements- Increased number of followers on LinkedIn through sponsored ads in a short period of time.- Planned and executed brand awareness campaigns on Google Ads and continuously optimised them to improve clicks and impressions.- Incorporated digital strategies into Integrated Marketing Communication plan.My responsibilities include:- Analysing marketing data such as campaign results, conversion rates, traffic etc. to help make decisions about future marketing campaigns and strategies.- Creating reports on growth and analytics of campaigns.- Planning and executing web, database marketing, email, social media, search and display advertising campaigns.- Designing, building and maintaining social media presence.- Brainstorming new and creative growth strategies through digital marketing.- Collaborating with internal teams to create landing pages and improve user experience.

The IPA is one of the three main Accounting bodies in Australia.I supported the team with various marketing initiatives and provided admin support. I curated comms for the member base and coordinated promotional material including brochures, web content and eDMs. In this role, I was exposed to all components and activities that drives a campaign and improved my copywriting and technical skills. I became proficient in e-platforms such as Umbraco and Vision 6 and worked closely with other departments and the marketing team.Highlights and achievements:- Got involved in a rebrand and reviewed branded material for launch, this included email templates, marketing collateral, office signage, brand guidelines, e-content and event material.- Streamlined the marketing collateral process, created forms and worked closely with other State offices to ensure the process runs smoothly.- Trained staff on how to use Vision 6 and provided technical support when required.My responsibilities included:- Creating EDMs via Vision 6, designing and updating email templates to improve email marketing metrics. - Assisting with creation of promotional material by coordinating requirements with graphics designer, inventorying stock; placing orders with external suppliers and distributing collateral to divisional offices.- Managing the website backend; ensuring information and images are on brand, organising content and creating new pages and section.- Creating marketing surveys, distributing to segmented contact lists, analysing results and reporting on findings.

I successfully landed this position at the one of the world's largest Accounting and Consulting member firms. During this time, I was able to challenge myself within this fast paced environment and was exposed to the functions of data-marketing department. I learned how to utilise CRM systems, how to efficiently export and cleanse data so that it can be translated and displayed in a way that helps with decision making. I was able to excel in my attention to detail skills and I became comfortable with working with big data. My responsibilities included:- Assisting with list prepping/clean-up for marketing requests.- Identifying and updating contact records with incorrect status based on recent activity.- Assisting with producing reports to provide insight into business performance and support decision making.- Reviewing client data to ensure accuracy.

In this role I was mostly processing sales and communicating with customers, I learnt how to help others find products that are suited to their wants and needs. This role helped me build soft skills such as communication, teamwork, initiative, adaptability and improved my emotional intelligence. My responsibilities included:- Communicating with customers in a professional manner to encourage customer loyalty and to increase sales.- Becoming familiar with POS systems to process refunds, exchanges and sales.- Monitoring inventory, performing work orders and handling incoming calls.- Visual merchandising new stock and creating aesthetically pleasing displays.

During my time at Hippo Blue I gained insight onto the operations of a start-up and was exposed to the types of e-platforms used to market online products. I also was involved in the logistics of running an online stationary business and gained an understanding of how a product is created from start to finish and how it reaches the end user. As well as technical skills, this position taught me the importance of exceptional customer service.My responsibilities included:- Performing market, competitor and internal research for targeting purposes.- Scheduling e-marketing activities to align social media posts to current promotions.- Distributing EDM’s to segmented contact lists via MailChimp.- Updating Marketing Performance Reports daily to keep track of profitability using Google Analytics and Facebook Ads Manager data.- Extracting and analysing data reports from Social Media Platforms.- Assisting with Web Development activities such as content organisation and creation.

Certified Digital Marketing Professional - Cdmp, Marketing

Email Marketing Essentials Certificate

Bachelor Of Commerce (Bcom), Marketing