Linh Nguyen Email & Phone Number

Irving, Dallas, Texas, USA

• As a summer MBA intern, I spent 6 weeks with the Strategic Planning team, 2 weeks with the Project Management Office, and 1 last week for a consulting hack case with other departments' interns. The Strategic Planning.
• Executive Materials Support
• Senior leadership strategy alignment
• Investor Relations
• Research & intelligence
• Strategic Transformation, Initiatives & Internal Consulting

Ho Chi Minh City, Vietnam

• Provided strategic insights for the Chief Product Officer and leaders of 5 product lines serving 140M users:
• Utilized diverse user research methodologies (user interviews, surveys, usability testing, A/B testing, concept testing, CSAT, etc.) to gather actionable insights for product enhancement, new product development, and.
• Developed story-telling presentations and data visualizations to communicate insights to stakeholders
• Collaborated cross-functionally with product, UI, UX, business development, and data teams to align on assumption evaluation, data sources, analytical tools, user needs, business cases, and execution plans.

Ho Chi Minh City, Vietnam

• Managed end-to-end consulting projects for global, regional, and leading Vietnamese companies across FMCG, finance, health & beauty, and e-commerce:
• Engaged clients to define critical problems and propose tailored consumer research approaches (sample size, survey method, analysis type, budget)
• Collaborated with senior consultants on strategic direction and resource prioritization
• Coordinated internal and external vendors for project delivery
• Specialized in qualitative research: focus groups, in-depth interviews, digital diaries, and in-home visits
• Conducted data analysis (consumer journey mapping, need-based segmentation, competitor benchmarking, etc.), created reports and presented actionable insights

Ho Chi Minh City, Vietnam

• Led strategic initiatives that enhanced bancassurance sales performance and operational efficiency:
• Directed a cross-functional project to develop and implement a nationwide online sales platform
• Collaborated with data engineers and sales enablement to automate C-suite reporting dashboards
• Contributed to due diligence and pitch deck creation for high-value partnership opportunities with regional banks and adjacent businesses
• Won "The most inspiring team" award in 2018 Generali CEO’s Challenge Case Competition

Ho Chi Minh City, Vietnam

• Supported the development of integrated marketing communication campaigns (social media, public relations, advertising, promotions, point-of-sale events) for key revenue-generating clients
• Managed a team of three to digitalize processes and centralize data using the Smartsheet platformKey clients: Vingroup, Amway, MSD, etc.

Master Of Business Administration - Stem Mba, Corporate Strategy

Activities and Societies: GMAT 710 Centre of Entrepreneurship & Innovation Fellowship Goizueta Consulting Association, Technology.

Bachelor’S Degree, International Business

. 170-student class president for 2 years . Semi-finalist of Young Marketers (2015), the most renowned marketing contest in Vietnam ..

High School, English Major

- Winner of State, regional academic competition.