Linh Dao Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

MANABIE is a fast-growing EdTech startup which received $4.8M investment from Genesia Ventures, Chiba Dojo and Do Ventures- Strategize growth plan, manage & delegate marketing strategies to drive the business's growth objects with a 3-members team- Manage digital advertising campaign lifecycle (Facebook ads, Tiktok ads, Google ads) including planning, media asset production, performance observation, measurement & optimization to acquire users with the lowest CPI/CPL- Collaborate with Sales team, School relation team & Learner Experience team to increase conversion rate and optimize learner acquisition cost via promotion campaigns & lead nurture flow based on data analytics, CDP & marketing automation strategy (Zoho CRM, More Engage, ZNS, SMS…)- Promote brand awareness and brand trust via upgrading the brand identity, sale materials, digital press, TV documentary, social media channels and micro-influencer campaigns- In charge of UX/UI optimizing, web/blog development and offline activities at the leaning hubs such as grand opening, end-of-semester events, lunar new year events... (scale of 100-150 people)- Recognition: Manabian of the month

Vietnam

Liberzy is the only social travel platform in VN to provide trip planning tools which has pre-money valuation is $100M USD - Shark Tank Viet Nam Season 3 (Dec 2019)- Manage & develop a growth marketing team (2 senior - 10 juniors) for all media channels to meet company user growth objectives- Research and apply gamification to successful marketing campaigns to achieve user growth with zero advertising costs- Work closely with other stakeholders as BA team, tech team, content team & vendors to deliver the best features and UX/UI for Liberzy’s campaigns/activities- Focus on continuous market research & data analysis to identify new travel trends & optimize web/app content, UX/UI based on a deep understanding of user behavior- Consult CEO and Sale team to build up Liberzy agency team including creating some branding and social media solutions, quotations, proposals; training team to deliver services to clients

Vietnam

Digital marketing agency has no. 1 market share in Vietnam and Southeast AsiaTop50 best growth enterprises in Vietnam (FAST500)- Build Planning & Social department in Hanoi, include planner team (2 seniors 1 junior) and creative team (4 seniors 1 junior)- Consult BOD in segmenting and designing solution packages suitable to customers' needs based on business field (focus on real estate, banking, pharmacy, FMCG)- Create informative, up-to-dated credential and sale materials to approach new clients- Work closely with directors and managers cross department to standardize internal workflows to increase the efficiency of implementing tasks- Always stay up-to-date with market trends, changes in user behavior, and new mar-com trends to consult clients better- Recognitions: + Potential manager 2018+ Potential employee 2017

Vietnam

The first online one-on-one tutoring English learning platform in Vietnam- Manage & develop a creative team for all social channels including 1 branded fanpage, 5 non-branded fanpages and 1 youtube channel- Manage inhouse paid marketing campaign with monthly budget $10,000 - $13,000 (Facebook ads and Google ads) to meet company user growth objectives- In charge of landing page UX/UI optimization- Responsible for the production and optimization of digital media assets- Execute branding activities such as: PR articles writing, organize events organizing, design printed publications