Lin He

Lin He Email and Phone Number

AVP, Belk Marketing Analytics @ Synchrony
Atlanta, GA, US
Lin He's Location
Atlanta Metropolitan Area, United States, United States
Lin He's Contact Details
About Lin He

Professional with background in data management, visualization, advanced analytics, quantitative modeling, business intelligence, statistics, and ETL platforms. Bring knowledge of Program Management, using data-driven approaches, measuring project performance and making effective decisions. Serve as mentor, empowering team members according to individual strengths and skills. Practice servant leadership, communicating effectively with stakeholders at all levels, working as Point of Contact (POC), allowing colleagues to perform according to specific roles. ► Quantitative Modeling: Classification, Clustering, Logistic Regression, Machine Learning ► Advanced Analytics: segmentation, A/B testing, report automation, campaign targeting, performance measurement, dashboard design ► Analytical Tools: SAS, SAS EG and E Miner, SQL, Tableau, MS Office, R, Python ► Operating Systems: Windows and UnixExperienced industries: ➢ Lending ➢ Consulting ➢ Financial Service

Lin He's Current Company Details
Synchrony

Synchrony

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AVP, Belk Marketing Analytics
Atlanta, GA, US
Website:
synchronyfinancial.com
Employees:
15388
Lin He Work Experience Details
  • Synchrony
    Avp, Belk Marketing Analytics
    Synchrony
    Atlanta, Ga, Us
    View
  • At&T
    Lead Advanced Analytics
    At&T 2022 - Present
    Dallas, Tx, Us
    View
  • Epsilon
    Analytics Manager
    Epsilon 2021 - 2022
    Irving, Texas, Us
    Serve as the primary point of contact for key phases of the project, from project kick-off to presentation of results. Assist in the development of project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of deliverablesCollaborate with leadership to devise strategic direction, and conduct analysis by qualitatively and/or quantitatively analyzing data/informationPrepare reports, uncovering insights and developing business recommendations based on data findingsSteer multiple projects concurrently to ensure successful completion of analytic projects, prioritize and monitor project progress against goals
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  • Synchrony
    Avp, Payment Solutions Marketing Analytics
    Synchrony 2018 - 2021
    Stamford, Connecticut, Us
    • Led merchant analytics team in developing, testing, and improving merchant life cycle engagement campaigns and strategies• Instituted test and learn approach through ongoing assessment of existing and proposed strategies,optimizing existing tools• Decreased attrition rate by building predictive model, making proactive changes to retention efforts• Enabled marketers to customize efforts based on business goals and behaviors of merchants by creating multi-dimensional segmentation strategy• Drove incremental sales and credit applications by supporting merchant incentive program• Forecasting, test & dashboard design, and report automation• Grew merchant engagement and net income by partnering with Marketing, Sales, Finance, IT, and Legal & Compliance in providing integrated solutions
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  • Epsilon
    Senior Data Analyst
    Epsilon Jan 2018 - Mar 2018
    Irving, Texas, Us
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  • Epsilon
    Data Analyst
    Epsilon Jan 2016 - Dec 2017
    Irving, Texas, Us
    Managed and reduced attrition risk and increased retention and incremental profitability of marketing campaigns;Developed statistical models in SAS and R for customer scoring and segmentation solutions using Logistic Regression Decision Tree, and Generalized Naïve Bayes Classifier for the automobile industry;Applied Machine Learning algorithms with parallel computing to R&D researches, including Logistic Regression, Naïve Bayes, Random Forest, Gradient Boosting Machine (GBM), and eXtreme Gradient Boosting (XGBoosting);Worked with 1~20 MM rows from various databases using Oracle SQL, SAS and R;Automated reporting processes and provide over 30 pages of technical documentations per clients’ requests;Collaborated with six teammates cross Modeling, Data, and Management teams through multiple modeling efforts.
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  • O2 Consulting Inc.
    Data Analyst (Contractor)
    O2 Consulting Inc. Jan 2015 - Oct 2015
    Developed and enhanced response models in SAS for segmenting customer into target groups based on quality and responsiveness to marketing campaigns and optimized resource management by identifying KPIs;Designed and tested recurring campaign performance reports based on customer response on a weekly basis;Multitasked on campaign strategies to support three clients across mortgage, auto, and payday lending industries.
  • Fivexfive
    Intern Analyst / Contract Analyst
    Fivexfive Dec 2013 - Nov 2014
    Conducted in-depth marketing analysis for industry-leading clients, including Yellow Pages, NetJets, and The Coca-Cola Company’s 2014 FIFA World Cup marketing campaigns, using both quantitative and qualitative approaches;Understood the potential drivers of customer satisfaction and desire for renewal/referral for NetJets through analyzing over 1,600 surveys, evaluating service quality and customer’s potential needs, and accurately interpreting feedback using structured statistical and open-ended methods; Consulted impact of social media platforms and influencers using Google Analytics, and presented findings in front of the The Coca-Cola Company marketing analytics team.
  • Georgia State University
    Graduate Research Assistant
    Georgia State University Aug 2012 - May 2014
    Atlanta, Ga, Us
    Data Management & Data Analysis
    View

Lin He Skills

Data Analysis Sas Statistics R Spss Analysis Statistical Modeling Sas Programming Sas Certified Advanced Programing Oracle Sql Developer Sas Certified Base Programmer Microsoft Excel Financial Analysis Research Insurance Economics Corporate Finance Financial Accounting Financial Statements

Lin He Education Details

  • Georgia State University
    Georgia State University
    Risk Management & Insurance
  • Sun Yat-Sen University
    Sun Yat-Sen University
    Computer Aided Drug Design
  • Lanzhou University
    Lanzhou University
    Pharmacy

Frequently Asked Questions about Lin He

What company does Lin He work for?

Lin He works for Synchrony

What is Lin He's role at the current company?

Lin He's current role is AVP, Belk Marketing Analytics.

What is Lin He's email address?

Lin He's email address is lh****@****ail.com

What schools did Lin He attend?

Lin He attended Georgia State University, Sun Yat-Sen University, Lanzhou University.

What are some of Lin He's interests?

Lin He has interest in Science And Technology, Children, Health.

What skills is Lin He known for?

Lin He has skills like Data Analysis, Sas, Statistics, R, Spss, Analysis, Statistical Modeling, Sas Programming, Sas Certified Advanced Programing, Oracle Sql Developer, Sas Certified Base Programmer, Microsoft Excel.

Who are Lin He's colleagues?

Lin He's colleagues are Sadaram Harshini, Adam J., Olive Arevalo, Neethi Sankeerthana, Atique Ahmed, Ani Nair, Chase L..

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