An experienced account person with ten years in the communication industry. Proficient in brand building, TVC production and skilled in providing comprehensive integrated marketing communication (IMC) advertisement services. A trusted brand steward for clients across diverse categories.A seasoned professional who has worked at reputable agencies such as J. Walter Thompson Vietnam, Cheil Vietnam, DSquare, Wunderman Thompson Vietnam and Oliver Vietnam.
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Account DirectorMetubHo Chi Minh City, Vietnam -
Content Team LeadOliver Agency Feb 2023 - Oct 2024VietnamEquivalent to Account Director - Manage a diverse portfolio of brands within Unilever including Nutrition, Ice cream, Beauty and Well-Being, Oral Care, Home Care.- Oversee a team of 7 individuals, responsible for Brand workstream and E-commerce workstream (Pureplay, CPAS, Omni).- Lead and manage all aspects of campaigns from inception to completion (up to 9 projects at various scales at the same time). Serve as the primary point of contact for stakeholders .- Be a brand protector and ensure top-notch quality control.- Possess a deep understanding of client needs and creative vision, adept at balancing client expectations and creative execution.- Mentor junior team members on intricate challenges and offer practical solutions.- Maintain control over financial and budgetary aspects of all projects to ensure successful outcomes.- Client: Knorr, Magnum, Wall’s, Cornetto, Close Up, Clear, Clear Men, VimHighlights:- Welcome Magnum to Ice Cream Premium segment in Vietnam in 2023 and launche another flavor in 2024. Achieve 115% in business case growth and 116% turnover. Get 74% trial and 99% repeat purchase within 4 months, offering consumers a disruptive lifestyle perspective.- Create a memorable holiday experience in Hanoi with the Freshness Mint Globe by Close Up which attracts 3,200 participants and generated 60,000 social media buzzes. Achieve a 10.5% sales uplift, 80bps increase in share value, and 40bps rise in brand power. Win a Bronze award at the BSI Awards '23 for best event with social media strategy.- Promote a new perspective for Knorr during Tet 2024 that encourages moms to involve their kids to make Tet dishes, which lands in the Top 7 Campaign at BSI January '24.- Set a standard of food indulgence with Magnum, inspiring other key players in the market. See below media. -
Associate Account DirectorWunderman Thompson Vietnam Sep 2022 - Jan 2023Vietnam
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Account ManagerWunderman Thompson Vn Aug 2020 - Aug 2022
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Account SupervisorDsquare I Square Group Nov 2018 - Aug 2020Vietnam -
Senior Account ExecutiveCheil Worldwide Feb 2018 - Nov 2018Vietnam -
Senior Account ExecutiveJ. Walter Thompson Worldwide Oct 2016 - Feb 2018Vietnam -
Account ExecutiveJ. Walter Thompson Worldwide Apr 2015 - Oct 2016Vietnam -
Pr Account ExecutiveJ. Walter Thompson Worldwide Jul 2014 - Mar 2015Vietnam
Linh Hồ Education Details
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Good -
Tran Dai Nghia Highschool For The Gifted (Hcmc)
Frequently Asked Questions about Linh Hồ
What company does Linh Hồ work for?
Linh Hồ works for Metub
What is Linh Hồ's role at the current company?
Linh Hồ's current role is Account Director.
What schools did Linh Hồ attend?
Linh Hồ attended Hoa Sen University, Tran Dai Nghia Highschool For The Gifted (Hcmc).
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