- Understanding the customer base and how to market to specific target audiences, proactively developing an audience-based marketing strategy that encompasses paid, owned and earned channels and executing plans which not only resonate with the customer but also deliver on the business' goals- Managing the digital marketing for key segments, by tracking, reporting, and analyzing all key initiatives and campaigns including database mining, robo lending, chatbot, lead generation which can be amplified across channels and which deliver on business goals.- Managing the day-to-day digital marketing activities including campaign planning, implementation, budget management, performance review and daily optimization.- Ensure that performance and customer marketing campaigns are developed with clear objectives and defined targets, enabling the team to deliver on these to drive incremental sales, with a focus on driving repeat purchase.- Establishing a framework to continually evaluate and monitor campaign performance supported by proactive budget and marketing spend management

- StrategyCoordinate campaign brainstorming and planning from the big picture stage through execution, final analysis and report.Strategic planning in annual and large campaigns.- PlanningManaging all media plans, booking and reporting digital activities for clients.Planning activities: plans and costings, account queries and liaises with buyers and trading team.- BookingExecute and oversee all booking activities following the approved digital media planSupport trading team in negotiation with publishers for discount rates, sponsorships, and special packages. - ReportingOverseeing trafficking digital creative into our 3rd party ad server ensuring accuracy, timeliness and record keeping.Directly preparing tracking and reporting, responsible for campaign performance review presentations.Customer: Novaland, LG, Marico (Xmen), Singha, KAO, H&M, Bluescope Zacs, AEG, Mundipahrma, UIP.

- Driving traffic, engagement, leads, that deliver sales and customer retention for all content marketing initiatives.- Collaborates across functions and silos to deliver an effective content marketing strategy- Understanding and developing content categorization and structure, content development, distribution to consistent with brand voice, style and tone.- Channel management of digital content hubs and all supporting social channels, measurement and optimization.- Management of all creative resources including designers, writers, and other agency.Customer: Kimberly Clark (Kotex), THP, Samsung, LG, Vinamilk, KAO, URC, Akzonobel VN, Hewlett- Packard VN (HP), IMC (TodayTV)

- Translating clients' goals and objective into actionable and measurable digital marketing proposal (Masterplan with concept, budget, KPIs, timeline)- Delivering multichannel campaigns across website, mobile and social media.- Identifying key areas for improvement and optimization.- Providing support to other production team members.Customer: Kimberly Cark (Kotex, Huggies), Rhoto (Sunplay)