VN-MY-SG-TH-PH

CRM & OMNICHANNEL MARKETING• Worked with regional team and vendors to integrate channels (Website, Salesforce, Veeva, Webex)• Worked with data analytics team and vendors to build digital performance dashboard and campaign insights of each channel and campaign• Supported product managers to build omnichannel marketing strategy and annual digital roadmap• Advised product managers content formats and appropriate channels in each digital touchpoints of customer journey• Managed… Show more CRM & OMNICHANNEL MARKETING• Worked with regional team and vendors to integrate channels (Website, Salesforce, Veeva, Webex)• Worked with data analytics team and vendors to build digital performance dashboard and campaign insights of each channel and campaign• Supported product managers to build omnichannel marketing strategy and annual digital roadmap• Advised product managers content formats and appropriate channels in each digital touchpoints of customer journey• Managed digital performance KPIsWEBSITE MANAGEMENT & DEVELOPMENT• Collected requests and feedbacks from product marketing team and worked with regional team to build new website functions (Pre-registration for customers in CRM, auto social login, auto fill-in event registration)• Managed website digital publishing and run promotional campaigns such as member recruitment campaigns to increase percentage of website members• Worked closely with product managers and received healthcare professionals (HCPs) feedbacks from sales team to enhance content design and UX/UI improvements• Integrated website with other owned digital channels for omnichannel marketingWEBINAR MARKETING• Be in charge for webinar invitation and follow-up flow (Invitation, Reminder, Thank you – Posttest and On Demand)• Managed agency for webinar technical setup and execution• Worked with regional team to build all-in-one tool in Veeva (webinar platform and event invitation email) to support digital activities of sales teamTRAINING • Organized monthly digital training for marketing team to introduce digital updates• Ad-hoc training for marketing team and sales team as requiredOTHERS• Reviewed content and design in final step before publishing to ensure compliance and regulatory requirements are followed• Looked for new vendors and assess vendors following company’s policies Show less

WEBSITE CONTENT MANAGEMENT• Worked closely with regional team to manage as well as keep the website content updated and consistent• Coordinated with other departments to ensure content quality, relevance and accuracy• Led a team to launch new website project in Mar 2019• Researched keywords and planned content strategy for blog to reach different customers' demand (Residential Sales, Commercial Leasing, Market Research, Property Management)• Produced concise analytical… Show more WEBSITE CONTENT MANAGEMENT• Worked closely with regional team to manage as well as keep the website content updated and consistent• Coordinated with other departments to ensure content quality, relevance and accuracy• Led a team to launch new website project in Mar 2019• Researched keywords and planned content strategy for blog to reach different customers' demand (Residential Sales, Commercial Leasing, Market Research, Property Management)• Produced concise analytical reports to improve website management metrics and enhance customer experienceSEO• Analysed competitors' marketing activities• Strategized SEO roadmap to achieve the overall objectives • Determined and prioritized SEO content and link building activity• Implemented mini monthly site audit and deeply quarterly site audit for improvementGOOGLE ADS• Planned objectives, and executed Google Search campaigns • Researched keywords, monitored and optimised ads• Identified buyer persona to better target audiences of each real estate projects• Give recommendations to improve ad content• Conduct A/B test in ads to understand contributing factors of lead generation• Update and report campaign’s effectiveness• Worked closely with other departments to improve ad performance in both content and techniques• Worked with external agencies to plan and execute Google Display campaignsSOCIAL MEDIA• Managed Youtube channel: Upload and optimise content for search result inside Youtube• Managed Facebook Fanpage Savills Residential Vietnam and Savills Vietnam• Built Savills Vietnam brand on Linkedin with different content types• Setup, monitored and optimised campaigns on Linkedin EMAIL MARKETING• Supervised and optimised EDM layouts• Email coding (HTML) • Analysed sending results and recommended solutions Show less

• SOCIAL MEDIA: Creatively scheduled social media posts (Facebook, Twitter, Linkedin)• EMAIL MARKETING: Designed email template for the organisation's newsletter (HTML)• BLOG: Assisted to manage and update the organisation's blog

SEO• Applied SEO On-page and Off-page techniques for Simicart product with main keywords ranked in top 3 within 06 months• Created 01 microsite and maintained 02 microsites for Magento productsBLOG• Successfully managed Magestore blog (Wordpress)• Wrote 10+ articles about social media and e-commerce on the company's blog, each article achieved 100 views per month• Translated appropriate 10 Magento tutorial lessons on the company's blog, each article achieved… Show more SEO• Applied SEO On-page and Off-page techniques for Simicart product with main keywords ranked in top 3 within 06 months• Created 01 microsite and maintained 02 microsites for Magento productsBLOG• Successfully managed Magestore blog (Wordpress)• Wrote 10+ articles about social media and e-commerce on the company's blog, each article achieved 100 views per month• Translated appropriate 10 Magento tutorial lessons on the company's blog, each article achieved 200-300 views per month• Edited 02 e-books about Magento tutorial: 100-150 downloads per month from Magestore website• Won "Marketer of the Month" prize for the creative idea of "Yellow box" in Magestore blog which brought 3 sales for the company in September 2014 Show less