Linh Pattyn Email & Phone Number

Brussels Area, Belgium

Product management: responsible for strategically driving the performance of Shurgard web presence, such as envision and following product road map, identifying opportunities and follow up on development work and budget.Continuous improvement: responsible for the continuous improvement of Shurgard web performance through measurement and studies, forming hypothesis and A/B testing.Branding strategy: translating the company’s core vision and mission into actionable digital… Show more Product management: responsible for strategically driving the performance of Shurgard web presence, such as envision and following product road map, identifying opportunities and follow up on development work and budget.Continuous improvement: responsible for the continuous improvement of Shurgard web performance through measurement and studies, forming hypothesis and A/B testing.Branding strategy: translating the company’s core vision and mission into actionable digital marketing strategy, from search to social media to content marketing with high focus on ROI, ensure brand message is strong and consistent across all channels and marketing efforts.Content strategy: supervise the development of content in line with branding strategy, buyer personas and customer journey. Show less

Brussels

Responsible for the overall performance of Shurgard’s online presence, including both own and paid media.- Initiate and manage projects to improve UX, functionality and performance of all Shurgard’s digital presence.- Help translating the company’s core vision and mission into actionable digital marketing strategy, from SEA, social media to content marketing.- Supervise digital advertising performance to ensure ROI.- Define and oversee the content creation process to… Show more Responsible for the overall performance of Shurgard’s online presence, including both own and paid media.- Initiate and manage projects to improve UX, functionality and performance of all Shurgard’s digital presence.- Help translating the company’s core vision and mission into actionable digital marketing strategy, from SEA, social media to content marketing.- Supervise digital advertising performance to ensure ROI.- Define and oversee the content creation process to ensure efficiency and consistency. Show less

Safmarine Head Office - Antwerp

Managed the operation of Safmarine.com website, the CMS and related developments; provided deep understanding of website traffic and its e-Business transactions to drive business and commercial decisions.- Coordinate with internal/external resources to ensure smooth operation of the website. - Define requirements and manage the CMS related development projects.- Maintain the content & define web standards.- Provide training to all cross-organization content editors.-… Show more Managed the operation of Safmarine.com website, the CMS and related developments; provided deep understanding of website traffic and its e-Business transactions to drive business and commercial decisions.- Coordinate with internal/external resources to ensure smooth operation of the website. - Define requirements and manage the CMS related development projects.- Maintain the content & define web standards.- Provide training to all cross-organization content editors.- Owner of business intelligence tool, create reports, analyze results to drive commercial decisions. - Report online customer behavior using web analytics tool and make recommendations for changes.- Be involved in online marketing campaigns (emails, on-site and social media); provide statistics of campaign results.- Usability study and SEO optimization. Show less

Ho Chi Minh City, Vietnam

Served as strategy planner for development & marketing of webtretho.com in order to improve its performance, popularity and sales.- Researched and analyzed users’ expectations on the website; created plans for future development.- Worked with development team, designers and content editors to implement the desired changes.

Ho Chi Minh, Vietnam

Liaised closely with customers and development teams to ensure successful web development projects.- Discussed and documented requirements with customers.- Developed project plans, tracked execution, managed changes and executed implementation plans.- Communicated with customers throughout the development project; managed expectations, resolved issues, and provided project status updates.