Linien Yen Email & Phone Number

• Client: Yoga Panda• Accomplished 1 personal media channel, 8 podcasts on Spotify, 57 articles on Medium, 56 videos on Tiktok and Hundreds of posts on LinkedIn, Facebook, Instagram, Twitter, Weibo, Wechat. • Managed Facebook and IG ads, analyzing advertising performance. • Mastered social media analytic tools: Buzzsumo, Sendible, Fanpage Karma, Engaged.IG , Facebook Creator Studio, Hashtagify. • Certified Google Analytics and Certified Hotspot Content Marketing

Tainan City, Tainan City, Taiwan

Branding & Marketing : • In charge of branding reputation in the green energy field as an industry leader through the development of marketing strategy • Creating and managing engaging content including website, social media (FB/IG/LinkedIn), print, articles, PR, and others to drive awareness with a clear timeline.• Responsible for the preparation of consistent and rich B2B Marketing Assets Toolkits, Guidelines.• Perform industry and competitive analysis to inform local teams… Show more Branding & Marketing : • In charge of branding reputation in the green energy field as an industry leader through the development of marketing strategy • Creating and managing engaging content including website, social media (FB/IG/LinkedIn), print, articles, PR, and others to drive awareness with a clear timeline.• Responsible for the preparation of consistent and rich B2B Marketing Assets Toolkits, Guidelines.• Perform industry and competitive analysis to inform local teams and help positioning and communication.Pubic Relationship : • Plan, implement and manage public relations programs • Designing and reviewing a variety of promotional and marketing materials • Monitor corporate branding image to and ensure compliance with company• Build long-term relationships with government • Produce content for various events, exhibition,s and press release. Business Development • Develop new product channels of B2B and B2C with the sales team. • Decide go-to-market channel strategy and channel program to maximize sales quantity & profit• Initiated the crowdfunding project on zeczec.com with a KPI of 1 million Show less

Firenze, Italy

Cynny is a start-up dedicated to highly innovative software based on AI • Led a team of 4 people, IOS & Android engineer teams and graphic designers to do the branding and redesign the process for demand generation. • Attained to increase 300 % of reach, 185% of engagement and 16 % of download. • Specified users’ needs and invented possible feature/functionality concepts to meet those needs to enhance user experience. • Analyzed product performance with Google Analytics for… Show more Cynny is a start-up dedicated to highly innovative software based on AI • Led a team of 4 people, IOS & Android engineer teams and graphic designers to do the branding and redesign the process for demand generation. • Attained to increase 300 % of reach, 185% of engagement and 16 % of download. • Specified users’ needs and invented possible feature/functionality concepts to meet those needs to enhance user experience. • Analyzed product performance with Google Analytics for improvement.• Built a media list of more than 40 contacts (mainly based in the U.S.A) for publicity. Show less

Taipei

E&D is a new start-up company selling electronic fingerprint locks. • Led a team of 10 people, boosting sales revenue over 33% via BTL marketing communication plans and execution: Videos, DM, promotion material, sales kit, company profile, and product catalogue. • Directed product launch and successfully developed business with the biggest hardware shop in Taiwan• Developed and trained a sales team of 6 people, reaching the sales goal of 1 million NT per month per store. In total… Show more E&D is a new start-up company selling electronic fingerprint locks. • Led a team of 10 people, boosting sales revenue over 33% via BTL marketing communication plans and execution: Videos, DM, promotion material, sales kit, company profile, and product catalogue. • Directed product launch and successfully developed business with the biggest hardware shop in Taiwan• Developed and trained a sales team of 6 people, reaching the sales goal of 1 million NT per month per store. In total, we created 6 million sales in one month. • Managed field marketing activities with distributors and resellers within budget ranging from 300,000 ~600,000 NT• Founded 1 social media fan page, 1 website, starting 2 e-commerce platforms, 3 product videos • Cooperated with 1 blogger who made 2 youtube videos and 2 open box articles with results of 2 online tech news exposure and 2 unpaid bloggers’ promotion. • Used 2 e-commerce platforms, SEO and Facebook to build online business, brand voice and generate the demand for in-store sales which covers 90 % of our sales. • Developed and trained a team of 2 client service with marketing material I produced. Show less

Taipei

ViewSonic is one of the biggest global enterprises carrying monitors, projectors, tablets and smartphones. Planned marketing strategies and executed events across Asia and Europe. • Co-ordinated integrated brand marketing communication plan and field marketing execution. • Communicated between 2 continents of Europe and Asia, 6 countries for marketing communication plans and material production.• Launched PR events, 8 press releases, 3 large-scale press conferences, 8 trade shows… Show more ViewSonic is one of the biggest global enterprises carrying monitors, projectors, tablets and smartphones. Planned marketing strategies and executed events across Asia and Europe. • Co-ordinated integrated brand marketing communication plan and field marketing execution. • Communicated between 2 continents of Europe and Asia, 6 countries for marketing communication plans and material production.• Launched PR events, 8 press releases, 3 large-scale press conferences, 8 trade shows, blogger’s open box articles and media interviews every 3 months. • Planned daily Facebook online marketing activities with the agency, supervising Facebook performance. • Aligned with sales team and product manager for every marketing need. • Developed media relationship and maximized online and offline media exposure with given budget – 3 million / year. Show less

Taipei City, Taiwan

Ogilvy is the biggest advertising enterprise in the world.• Achieved sales target with my team: Yearly revenue – 6,000,000NT.• Operated integrated mass media plan and Annual Plan Promotion Campaigns for more than 15 brands. • Experienced in branding planning and channel marketing execution.• Helped clients find alliance partners to initiate marketing activities together for less marketing costs and more publicity. • Managed more than 15 brands of FMCG and Consumer… Show more Ogilvy is the biggest advertising enterprise in the world.• Achieved sales target with my team: Yearly revenue – 6,000,000NT.• Operated integrated mass media plan and Annual Plan Promotion Campaigns for more than 15 brands. • Experienced in branding planning and channel marketing execution.• Helped clients find alliance partners to initiate marketing activities together for less marketing costs and more publicity. • Managed more than 15 brands of FMCG and Consumer Electronics Show less

Master, International Relations

Credits, Excutive Mba

Bachelor'S Degree, English Language & Marketing