Ivan Lin Email & Phone Number

Taiwan

Washington, United States

Overseeing four F&B brands: Kizuki Ramen, Supreme Dumplings, Swish Swish Hot Pot, and COMEBUYTEA, managing a total of 26 locations across the United States.* Digital Transformation: Implemented MarTech solutions such as Guest Feedback/Review Management, Loyalty Program (CDP/MA), and Gamification. Launched an e-commerce platform using Shopify to sell frozen food products, integrating OMO (Online-Merge-Offline).* Data Operations: Utilized RFM/NAPL segmentation to develop strategies for retaining existing customers and acquiring new ones. Integrated POS Guest Engagement tools, driving approximately $75,000 in revenue growth within two months.* Digital Marketing: Led marketing campaigns under the theme “The Most Authentic Ramen in the Nation, the No.1 Overseas Choice from Japan,” engaging members through Email and SMS marketing channels. Organized gamification activities, such as slot machine-style games, to boost customer engagement.

Taichung City, Taiwan

* Product Development: Developed technology products that enhanced the value of the group’s software platform while being marketable to external clients. These offerings included a CDP (AI-powered intelligent operations), MA (Marketing Automation), DMP (Data Management Platform), and RPA (Robotic Process Automation) tools, such as the Promotion Assistant.* Sales and Business Development: Created sales kits, pricing strategies, sales channels, and business models. Acted as BD/Presales, identifying business partnerships and driving sales.* Brand Building: Established the reputation of Originated Technology and its CAINO brand. Served as a speaker at GCP technology seminars, wrote interview articles, and contributed content to publications like INSIDE and Business Weekly articles/videos. Won the “MarTech Rising Star” award (hosted by the Digital Marketing Association of Taiwan) and gained exposure on the association’s website, Facebook, and various media outlets such as Brain Magazine.* Industry Recognition: CAINO was listed in the "2023 Taiwan MarTech Landscape," featuring prominently in the categories of “Customer Relationship Management & Target Marketing” and “Customer Data Platform.”* Digital Marketing for Clients: Managed clients' digital marketing efforts, including SEO, ad placements (Google Ads, display networks, Facebook), social media management, and content marketing (YouTube, TikTok).* Gamification: Integrated gamification elements into products to boost customer engagement and retention.* Next-Gen Development: Pioneered the development of next-generation GameFi (Game + NFT + Tokenomics) and Web3 initiatives.

Taichung City, Taiwan

* Responsible for company Big Data, AI and MarTech strategy and execution* Data productization through AI, such as Recommendations, Opinions Analytics, AnomalyDetection, Customer Data Platform (CDP), Data Management Platform (DMP), and Robotic Process Automation (RPA)* MarTech organization transformation, talents including Data Scientist, Data Engineer, FullStack Developer, Data Insights Analyst, Digital Marketing Specialist, Growth HackingManager, and Data Product Manager* Growth the business across marketing, product and sales through data and technology (AARRR of Growth Hacking)

Taipei City, Taiwan

* Lead the product management and R&D in the digital versions of Apply Daily and NextMagazine, such as PC web, Mobile web, and apps* Responsible for Taiwan, Hong Kong and U.S.A. market* Led Apply Daily digital versions revamp, and the unique visitors increase 4.9%, from thesecond to the first place in news categories* Achieved digital organization transformation, and Scrum process adaption* Experience in Digital advertising, Data analytics, Growth hacking, Big data, and MachineLearning

Taipei City, Taiwan

Founded in October 2009, a business unit of D-Link Corporation originally, miiiCasa Taiwan was officially established in June, 2011. miiiCasa is dedicated to providing cloud-based service platforms, with software and hardware integration capability.miiiCasa platform is the right IOT/O2O cloud solution for your business, that empowers effortless mass distribution of connected devices. It's a reliable global platform services for fast time-to-market deployment.miiiTV is a cloud-based TV streaming service, completely redefines cross-screen entertainment experience. Watch your favorite digital contents and share with your friends.04.2015 – 08.2015, Managing Director* Business engagement with Dreambase (licensed content provider) and Dtac (telecom) in Thailand* Build up miiiTV local team (PM & curator) in Thailand, and developing team in Taiwan* Marketing planning and operation planning* Developed the business strategy, and business plan & fundraising07.2013 – 03.2015, Business Development* Responsible for IOT/O2O and OTT business development with network industry, chip-design company, ODM company, set-top-box industry, home appliance industry, telecom and smart city industry, in United States, Japan, Korea, China, Singapore, Thailand, Indonesia, Sri Lanka and Taiwan06.2011 – 06.2013, R & D* Responsible for leading Smart Router, O2O WIFI, IOT and OTT development and operation

Taipei City, Taiwan

* Responsible for designing, implementing, quality delivery and operation of the cloud-based service platforms, with software and hardware integration capability* Build up the new organization, including PM, Architect, Firmware, Front-end, Back-end, QA, Infrastructure and OPS, 15 staffs in total* Established and managed an offshore development team in China Shanghai (22 staffs), including User Experience Designers, Developers, and QA

Taipei City, Taiwan

04.2007 – 04.2009* Responsible for Regional China Outsourced Engineering and Project Management* Managed the high service level outsourcing operation in cost effective manner with significant cost saving US$75,000 cross countries per year* Established and managed Yahoo! regional offshore development center in China Shenzhen (54 peoples), and Beijing (40 peoples), which support Yahoo! Korea, Hong Kong, and Taiwan projects* Solid experience on vendor management, contract & tender negotiation* Experience in formulating IT strategies & directions, proposing & managing budget and measuring KPI, ROI, etc.07.2004 – 03.2007* Responsible for Mobile, Communication, Community, Game and Product Central (Front Door / Platform) Engineering* Led Yahoo! Home revamp in 2006, and the advertisement revenue increase 0.2 million US dollars by month, along with reach rate increasing to 94.29%* Launched Y! Mobile with 6 Carriers (CHT/TCC/FET/TAT/KGT/Vibo), which involved 4 countries engineering team cross work (London/Bangalore/US/Taiwan)* Successfully handled Tens-Millions PV of development projects (Yahoo! Home, Yahoo! Mail, Yahoo! Messenger, Yahoo! Blog, Yahoo! Game, Yahoo! Sports, Yahoo! Mobile)* Experience on process re-engineering, organization restructuring and team formation & mentoring* Proven in supporting business growth, being trusted technical leader and participated in making business decisions* Familiar with the Telecom and Internet Architecture, Solution and Technology. To be good in Telecom and Internet integration

Taipei City, Taiwan

* Responsible for architecture design and development base on telecom infrastructure, such as IVR, SMS, USSD and Mobile Internet services* Act as a Technical Project Manager, collaborated with relevant teams on designing, implementing and quality delivery of the products

Taipei City, Taiwan

* Developed wireless value-added services and dial & SMS software for Palm PDA

Taipei City, Taiwan

* Developed WAP services, including E-mail, Address, Calendar, News, Stock, Weather, Astrology and Joke, for mobile users

Ann Arbor, Michigan

* Developed a client (web)/server application “ChemKost", and a Windows DNA architecture application “High-Throughout-Screening Tracking Application”

Emba

Master Of Science, Computer Based Information Systems

* Assistant of Graduate School Office (05.1998 – 12.1998) Developing an application called ‘Graduate Assistantship Management System’..

Bachelor Of Science, Individualized Interdisciplinary Concentration

College Diploma, Computer Science