• Conduct Courtyardly team and user research in support of designing optimal user experiences for platform users.• Apply design thinking to existing platform user interfaces and market-facing materials to improve usability, attractiveness, and customer conversion.• Create design systems to carry out the daily UI/UX designing process.• Work in a multidisciplinary team to prioritize usability enhancements from inception to resolution.

This design project was sponsored and workshopped by ASU and the owner of the Nemesis Club.- Collaborated with industrial designers to gather requirements from stakeholders before designing concepts.- Conducted user research and developed player scenarios and process maps.- Delivered design concepts and defined design strategies for the business.