Brendan Scott Email and Phone Number

Roles and responsibilities:1. Marketing Automation: Specialized in automating marketing processes while emphasizing personalization, maintaining quality, and ensuring accuracy in a fast-paced and highly regulated industry.2. Campaign Management: Proficient in generating, executing, and analyzing eDM, Push, and SMS campaigns. Skilled in conducting extensive testing to consistently achieve optimal campaign results.3. Adobe Campaign Manager: Experienced in creating and managing web forms within Adobe Campaign Manager Classic, including HTML/CSS/.js coding and database integration.4. Email Template Development: Expertise in developing and maintaining eDM templates using a content block approach, enabling users with limited HTML experience to create engaging email content.5. Campaign Strategy: Proficient in designing Tactical, Lifecycle, and Newsletter eDM campaigns using ACM, AJO, and AEP, with a focus on template and content block utilization.6. Data Analysis: Proven ability to develop post-campaign reports and evidence-based analyses to consistently improve key metrics.7. Customer Engagement: Skilled in creating meaningful and value-added lifecycle campaigns to engage and assist customers effectively.8. Segmentation: Provide valuable insights into customer behavior to support future segmentation efforts, optimizing campaign results.9. Product Migration Strategies: Experienced in developing strategies for migrating customer segments between products, and enhancing customer experiences.10. Communication: Ensured the incorporation of best practices in all internal and external communications.11. Cross-Platform Compatibility: Skilled in developing modular HTML assets that render seamlessly across various email clients and browsers.12. Personalized Landing Pages: Created landing pages with individual customizations on a one-to-one basis, enhancing user engagement.

* Development of comprehensive annual promotional calendar for email marketing, including seasonal and tactical activities in line with business priorities* Manage execution of eDM promotions and tactical campaigns, working with multiple stakeholders to ensure consistency and best results* Support broader campaigns and marketing initiatives in line with the annual marketing plan via direct channels* Manage updates and distribution of marketing dashboards and email campaign reporting across agreed metrics* Oversee the development of division database strategy, working with business analysts and marketers within the group to ensure email campaigns are segmented and optimised to best results* Develop strategies around behavioural marketing and trigger based campaign management in line with business objectives* Deliver assigned projects and email campaigns on time, with absolute accuracy and attention to detail with all approvals in place on each send * Produce accurate reporting and dashboards on key marketing metrics and campaigns* Ensure email marketing executions are consistent in brand and tone and brand identity is used in line with guidelines across all campaigns and promotions* Ensuring best practice email marketing in this function as well as ensuring stringent adherence to necessary regulations around data and privacy

Responsible for generating and exporting campaign data, setting up campaigns in internal data management systems based on the campaign brief whilst meeting defined parameters and time-frames.Execution and analysis of campaigns from a variety of channels. (email, direct mail and outbound call)Providing value added insights in the campaign development process along with critically evaluating the design and execution of the campaigns. Skills and Experience:• Experience in end to end campaign support and analytics• Experience using a variety of analytical tools • Experience using Siebel Analytics• Strong stakeholder management; liaising with business unit leads and project partners• Excellent numerical capability• Ability to work and succeed in a cross functional team environment and successfully deliver planned outcomes• Learn quickly and adapt to a dynamic environment• Advanced Excel skills• Communicate with a broad range of internal and external clients• Project management• Excellent time management and prioritisation skills• Strong communication skills, both written and verbal• Strong analytical skills with experience manipulating large data sets

Setting up telephony and Computers from start to finish, including cabling through to programming and imagingSet up of VDN’s and Vectors within the Avaya “GEDI” systemSupporting on the Verint call recording systemsManaging users in Exchange 5.5, and NT4/Win2000Conversant with G3R Avaya SwitchServer configuration on a hardware and software levelManaging and prioritising workload in the helpdesk ticketing systemProviding 2nd level technical support for telephony, software, hardware and network issues.