Sales And Marketing Consultant
CurrentLeverage subject matter expertise and prior professional success to share effective marketing/sales strategies with a client base of largely startup organizations. Meet regularly with client executives, managers, and staff to identify process deficiencies, knowledge gaps, reporting inefficiencies, and product opportunities to implement necessary change within clients’ organization to improve financial performance. Identify and implement corrective actions to address poor performance.• Provide overall strategy and organizational roadmap to meet specified marketing, sales, and financial results• Offer hands on leadership through oversight and participation in marketing and creative activities• Propose and implement workflow changes, organizational structures, and enhanced business intelligence• Professionalize sales and marketing functions to create formal expectations, goals, and objective metrics• Coordinate the efforts of individual sales representatives as well as large sales organizations• Research and analyze product, sales, and inventory reports to better align resources with stated objectives• Guide development of action plans to locate leads and prospects in new/existing markets• Create training materials/programs and participate in the recruiting process to source and develop talent• Identify and reduce costs by creating and enforcing detailed budgets and compensation plans