- Managing end-to-end project management and marketing functions to enhance brand awareness for Abu Dhabi Plaza Shopping Mall, Offices and Residences, encompassing strategy development, negotiations with subcontractors, budgeting, reporting, event coordination, and branding initiatives.- Conceptualizing, executing, and overseeing 7 annual B2B and B2C marketing campaigns, leading to increased brand visibility and the mall's inclusion among the top three shopping destinations in the city.- Coordinating 3 projects in interior design, redesign of outdoors space (13000 sq m), navigation system of the mall, by working closely with architects, creating the scope of work for designers, tender management, cost control, procurement, production, and installation.- Developed the project's brand book, brand guidelines and website from scratch.- Leading a marketing team and working closely with Advertising Agency, designers, event managers, SMM, media buyers, PR Agencies and mass media.- Efficiently coordinating large-scale events, including Grand Opening, city-scale festivals, VIP events and Christmas celebrations, from initial concept development through to successful execution.- Served as an expert contributor for a prominent Kazakhstan newspaper

- Owned the full range of marketing functions for a chain of 3 large shopping Vegas complexes reporting directly to the Owner, including overseeing advertising campaigns, event and concert management, media buying, PR initiatives, and social media management.- Hired, led and trained the team of 9 employees (Brand, Media, Event, PR, Digital and Design Teams).- Organized a team training program in London, including visits to top UK shopping centers such as Westfield, Harrods, and Harvey Nichols.- Improved the project's advertising image by conducting extensive marketing research, implementing precise geo-targeting, and coordinating collaborations with celebrities.- Raised brand awareness from 85% to 91% due to a successful launch of a series of marketing campaigns.- Took part as a jury member in Silver Mercury Advertising and Marketing Communications Festival 2017. - Speaker at the Association of Shopping Centres' event on 'Marketing Strategy for Shopping Malls.'- Launched a marketing campaign for the newly opened Vegas Kuntsevo shopping mall, resulting in an average of 50K visitors per month.- Recommended and implemented enhancements for the quality of advertising materials to the top management.

- Managed the development and execution of marketing strategies, established brand platforms, coordinated event management, oversaw marketing supplier relationships including audits and tendering, and handled budgeting responsibilities.- Led and mentored a marketing team.- Contributed to the development of a new brand name.- Completely transformed the advertising design leading to improved brand image.- Initiated a series of Back to School campaigns that gained widespread viral attention.- Coordinated the design of External Store Fronts and installations in partnership with Merchandising Team and Decorators.

- Grew to the position of Head of Advertising and Brand Department from Advertising Specialist due to excellent performance and strong leadership skills.- Managed the full spectrum of advertising functions for a chain of 14 large shopping centers across 11 cities, including the development of advertising strategies, supervision of creative materials (video, print, digital, radio), creation of brand books, budgeting, cost control, and media planning.- Coordinated the entire matrix of 14 marketing employees in terms of advertising & media buying across 14 MEGA malls. - Successfully launched a loyalty and gift card advertising campaign in collaboration with Mastercard, which involved marketing material creation and seamless integration.- Coordinated the video production of 8 advertising commercials in New York for 3 years.- Improved the brand image by increasing the brand attribute of 'a place to shop fashion', proven by marketing research. - Coordinated the launch of a new web site and the first mobile app.

- Successfully implemented a nationwide advertising campaign across all media channels, including the launch of new models, special promotions, and facelifts, while collaborating with agencies to develop materials for TV, print, radio, internet, and dealership point-of-sale materials.- Coordinated the development of sales materials for dealers, ensured quality control.- Provided support to the Marketing Director in organizing a roadshow spanning from Moscow to Vladivostok involving 10 cars of Skoda Octavia Scout.- Managed web content, resulting in the first advertising campaign produced in Russia for the opening of the local factory.