Michele Hall Email & Phone Number

New York, Ny, Us

Long Island City, Ny, Us

•Develop and execute comprehensive email and SMS marketing strategies aligned with overall business goals and objectives utilizing data-driven insights to identify opportunities for improvement and optimization.•Utilize analytics to understand customer needs and preferences, tailoring strategies across email, SMS, onsite and other channels. •Develop customer segmentation strategies to deliver personalized and targeted communication.

Amsterdam, North Holland, Nl

•Develop and implement comprehensive lifecycle strategies focused on personalization and customer engagement, aiming to maximize loyalty, customer lifetime value, and repeat rate.•Monitor and evaluate the effectiveness of CRM initiatives, adjusting strategies based on performance data and market trends. •Strategic retention-focused mindset with a seamless capacity to translate strategy in project tasks with expertise in expanding these skills throughout the wider team

New York, Ny, Us

•Lead cross-functional teams in the planning and execution of website redesigns, user interface enhancements, and A/B testing initiatives, resulting in improved website functionality, navigation, and overall user satisfaction.•Collaborate closely with internal stakeholders, including creative, content, and development teams, to ensure cohesive brand messaging, compelling content, and seamless website integrations.•Led end-to-end website replatforming/migration project, overseeing the successful transition from the legacy platform to the new platform within the defined scope, timeline, and budget.•Establish sales goals and objectives, ensuring alignment with overall business strategy along with monitoring and tracking budget performance to ensure financial targets are met.

New York, Ny, Us

•Optimized all aspects of the e-commerce platform, including product catalog management, pricing, promotions, and inventory control, resulting in increased sales and improved customer experience.•Managed relationships with external agencies and vendors, overseeing the execution and performance of outsourced digital marketing efforts, including SEO, paid media, and affiliate marketing.•Develop and monitor key performance indicators (KPIs), tracking and analyzing marketing campaign performance, website metrics, and sales data, presenting regular reports and actionable recommendations to upper management.

Seoul, Korea, Kr

•Managed end-to-end email and SMS campaign operations, including campaign planning, audience segmentation, content creation, A/B testing, scheduling, and performance analysis to drive customer engagement, retention, and revenue growth, resulting in significant increases in open rates, click-through rates, and conversions.•Defined the strategy and lead the execution of end-to-end loyalty program to drive CLTV and retention with cohesion and consistency across all lifecycle touch points.•Monitored and analyzed promotional campaign performance, tracking sales uplift, customer engagement metrics, and redemption rates of GWPs, providing insights and recommendations for future promotional strategies.•Built comprehensive sampling program resulting in increased brand awareness, customer acquisition and retention.

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•Collaborated with creative teams to develop engaging and visually appealing promotional materials, including digital assets, email campaigns, and social media content, to support GWP offers and enhance brand visibility.•Conducted market research and competitive analysis to identify trends to drive customer engagement and sales.

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• Support the conceptualization, initiation, development and evaluation of all new product launches• Approving lab and production submissions• Created all product and packaging artwork creative requests

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•Monitored all owned social media platforms to maximize brand exposure, audience growth, and engagement.

Long Beach, California, Us

I use all forms of media and communication to deliver key messages to target audiences in order to build and maintain the reputation of our clients with their public within the video-gaming, music and automobile industries.• Plan, develop and implement PR strategies• Create and distribute press materials to targeted business media outlets• Devise outreach opportunities to generate increased awareness

•Develop and create press materials; press releases, pitch letters, news articles and fact sheets•Edit website content with videos and news links •Manage outreach to internet and print based outlets

London, England, Gb

•Organized from the conceptual phase to completion, all trade shows, meetings and conferences company participates in pertaining to the pharmaceutical, biotech and AOG industries throughout the United States and Canada. •Pioneered implementation of new customized CRM software•Aid in the design of exhibit displays and various marketing materials

New York, New York, Us

•Awarded Best Sales Support Talent of First Quarter 2012•Act as a liaison in managing sales agreements between advertising agencies and television stations

•Created media contact lists, client rosters, and press kits •Established target market contacts within the publishing and financial industries•Edited several pitch letters•Sought exposure for clients through cold calling

Certificate Of Public Relations, Public Relations

Bachelor Of Science, Public Relations, Minor In Spanish

Master Of Social Work - Msw

Licensed Cosemetologist

Certificate In Teaching English To Speakers Of Other Languages