Led a versatile analytics team to strengthen network value proposition with insights-led strategies for senior executives in merchant & network verticals. Transformed the nascent analytics team at VP level into a high-performing unit, overseeing hiring, learning & engagement.• Strategic Analytics for Senior Leadership | Some key initiatives demonstrating adaptability & enterprise thinking : o Developed a tangible understanding of the financial impact of increased merchant… Show more Led a versatile analytics team to strengthen network value proposition with insights-led strategies for senior executives in merchant & network verticals. Transformed the nascent analytics team at VP level into a high-performing unit, overseeing hiring, learning & engagement.• Strategic Analytics for Senior Leadership | Some key initiatives demonstrating adaptability & enterprise thinking : o Developed a tangible understanding of the financial impact of increased merchant coverage in partner acquiring markets (~$50M), & its strategic value in terms of increased customer engagement & the likely halo effect. o Led proactive identification of POS disruptions to drive potential spend opportunity of $0.6B, thus ensuring a seamless payment experience, higher merchant acceptance & healthy vibrancy across the AXP network.• Strategic Counsel | Advisory to issuing & acquiring network partners. Example includes : o Demonstrated the effect of MDR on merchant activity, with industry-level recommendations in a significant partner contract negotiation, leading the partner to evaluate coverage growth while retaining unique AXP value.• Scaled Solutions | Expanding reach of analytics through automation & effective offerings. Examples include : o Led product development of a Tableau-based solution for travel value proposition, saving 200+ hours yearly. o Augmented scope of merchant prospecting proposition to ~2.5x geographies for 600+ reps, through new products. Show less

Led a team of 5 to power global merchant marketing through superlative analytics & products for AXP merchants globally.• Merchant Marketing Analytics | Responsible for development of scalable products & deep bespoke solutions : o Counselled large AXP merchants, solving complex business hurdles leading to an increased strategic impact. o Led a larger team of 10 to scale up COVID-19 recovery trends & enable the senior leadership to take data-backed decisions tied to travel… Show more Led a team of 5 to power global merchant marketing through superlative analytics & products for AXP merchants globally.• Merchant Marketing Analytics | Responsible for development of scalable products & deep bespoke solutions : o Counselled large AXP merchants, solving complex business hurdles leading to an increased strategic impact. o Led a larger team of 10 to scale up COVID-19 recovery trends & enable the senior leadership to take data-backed decisions tied to travel revival, value injection, card product offerings & servicing of enterprise best customers. o Drove the global NPS & engagement strategy for ~35 merchants in the APAC region through business insights. Show less

Engaged in cutting-edge business insights as an individual contributor, collaborating with marketing & client management teams.• Advanced Analytics | Entrenching analytics into merchant engagement strategy : o Created efficiencies through scalable solutions to support millions of merchants across portfolios & regions. o Utilized statistical & modeling techniques for trigger marketing avenues & merchant tier classifications.

As an individual contributor, partnered with technology & credit bureau teams to implement linkages for institutional relationships.• Internal Value Analytics | Implementation of institutional customer linkages & its use cases : o Identified business for cross-sell & effective risk management, providing an opportunity for billed volume of ~$101Bn. o Developed reporting solutions to identify areas of improvements in the linkages between third party data & AXP.•… Show more As an individual contributor, partnered with technology & credit bureau teams to implement linkages for institutional relationships.• Internal Value Analytics | Implementation of institutional customer linkages & its use cases : o Identified business for cross-sell & effective risk management, providing an opportunity for billed volume of ~$101Bn. o Developed reporting solutions to identify areas of improvements in the linkages between third party data & AXP.• Merchant Insights | Drive BI for large merchants : o Provided analytics guidance to ~60 large merchants, solving for a plethora of business problems including contract renegotiations, new acquisitions, airline leakage analyses, site selections & campaign measurements. Show less

Projects Completed:• Market Segment Analysis for Hotels – Analysed market segments to generate the year-on-year time series patterns and day of week patterns of various key performance indicators.• Data Analysis of a Hotel Chain – Studied the monthly data for a hotel chain to reduce the rate cannibalisation of less discounted hotel rooms into heavily discounted rooms.• Demand Forecasting – Used various combinations of time series methods to forecast the pickup for hotel… Show more Projects Completed:• Market Segment Analysis for Hotels – Analysed market segments to generate the year-on-year time series patterns and day of week patterns of various key performance indicators.• Data Analysis of a Hotel Chain – Studied the monthly data for a hotel chain to reduce the rate cannibalisation of less discounted hotel rooms into heavily discounted rooms.• Demand Forecasting – Used various combinations of time series methods to forecast the pickup for hotel rooms. Show less