Leading a dynamic team of marketers, content creators, and partnership cultivators focused on expanding the tourism economy and promoting the world-class destination of Pittsburgh, PA: a thriving hub of innovative technology, arts and culture, sports, recreation, top-ranked healthcare and renowned education.

Led content marketing and brand strategy at award-winning marketing agency. Clients: Union Savings Bank; USTrust; Charity Navigator; New York Road Runners; New York Public Library; NYC.gov

Rebuilt the marketing, communications, and visitor experience departments at San Francisco's renowned city museums, the deYoung Museum and the Legion of Honor Museum. Implemented targeted digital marketing initiatives, unique out-of-home, social media, experiential and partnership programs to drive record-breaking attendance, donor support, and membership revenues.

Founded strategic marketing communications agency with clients in global finance, technology, venture capital, and healthcare; including Charles Schwab, Apple, Franklin Templeton, Vantage Point Venture Partners, BlackRock, Wells Fargo, California Pacific Medical Center, Hewlett Packard, and Salesforce.

Led team of 50 marketing communications professionals at 16 global offices, promoting the reputation and practice areas of more than 1200 attorneys, at top-50 largest-grossing, AmLaw Top 20 law firm.

Leader of marketing, advertising, and product development for Citibank's $30B student loan portfolio, largest segment of the Consumer Assets Division at multinational financial services company. Deployed innovative data-driven, targeted digital campaigns leading to +25% year-over-year revenue growth. Portfolio securitized and sold to DFS to offset bank-wide losses during the sub-prime mortgage crisis.

Led team of 15 marketers in creating a full matrix of marketing, product, sales, and thought leadership content for 10,000 financial advisors in 600 US offices, contributing to growth from $60B to $80B+ under management for the Wealth Management Division of multinational investment firm.

Managed marketing communications teams in myriad activations and applications of the Mastercard global payments brand through more than 250 US issuing banks, and with worldwide partners in EU, MEA, and AP, contributing to sustained 20% YOY growth throughout tenure.

Account supervisor for TIAA-CREF, skillfully leading multi-channel ad campaigns and expanding the agency's relationship threefold with this financial institution founded in 1918 by Andrew Carnegie, with more than $1.4T in assets under management.