Janice Anderson Email & Phone Number

Duvall, Wa, Us

Qualitative research: consultation, design, moderation and analysis

Livonia, Mi, Us

Built a high-performer qualitative insights team for Escalent’s Technology Sector practice known for executive-level project leadership and moderation, deep industry knowledge, and close and trusted client partnerships. Team specialized in market exploration, platform/solution/feature roadmapping, bundle and subscription model evaluation, marketing message testing, persona development and segmentation refresh, UX and user response, for B2B and B2C technologies. Coached team and delivered qual research, capitalizing on my deep knowledge of the technology driving data-dependent organizations and industries, and the decision-making engine within organizations to optimize across generative AI, artificial intelligence, machine learning, internet of things, big data analytics and visualization, augmented reality and virtual reality, enterprise management software and solutions, creativity tools (e.g., SFX, VFX) and more.

Livonia, Mi, Us

Business development and research consulting services for a mid-sized market research firm. Execute tailored qualitative and UXA research services related to all aspects of customer engagement. Embed with stakeholders to absorb business requirements, and facilitate decision-making and prioritization. - Devised and conducted multi-year ethnographic research program with ROI of 8:1; identified and facilitated roll-out of cross-organizational customer engagement model improvements. - Front-line research: moderation of focus groups, 1:1 and ethnographic interviews with 500+ business executives, software developers, and IT sector decision makers.-Designed and led multi-year developer brand perception and engagement program for Fortune 50 tech company, enabling 2x faster than envisioned recovery after a major brand crisis. - Grew capabilities portfolio: developed novel qualitative methodology to align stakeholders with divergent understanding of customers with direct voice of user exposure, cutting development cycle by up to 50%.- Crafted and launched early-days virtual reality research for foundational understanding of market potential for the platform, and opportunity areas for app developers, exposing priorities.

Paris, Fr

Managed client services team. Defined growth strategies and optimized sales processes. Coached and directed research project delivery teams; ensured projects were on budget and on schedule. Created career development plans with performance metrics resulting in strong retention and progression.● Grew key technology and telecom client relationships (e.g., HP, Microsoft, TMO) while exceeding satisfaction, profitability, and retention targets. ● Engineered and facilitated roll-out of company-wide innovation research program for Fortune 100 company using predictive analytics and industry benchmarking, improving product launch success rate, and cutting time-to-market.● Built 20+ interactive predictive market models, in partnership with data science team, based on quantitative and market data, reducing innovation risk

Paris, Fr

● Acquired a key account from qualification through to engagement. ● Crafted global segmentation for Fortune 5 client, serving a core division of the business; illuminating opportunities, and sparking new and profitable products and services.

Redmond, Washington, Us

Partnered with executive, engineering, marketing, and sales management to identify key market research needs to support market penetration goals. ● Overhauled a global (62 country) program to ensure efficient measurement of brand health and software tool and platform adoption. o Resolved budget deficit of $1M, and adjusted the program to address recurring issues. o Relaunched program with executive support, growing scope to $5.4M while streamlining and improved outcomes and usability.o Co-authored a mid-fiscal year correction report on corporate performance in the developer market, leveraging study findings and securing buy-in from the VP team for presentation to the Chief Operating Officer.● Conducted deep ecosystem analysis in emerging markets, identifying pain points hindering local software economy growth, revealing potential future investment areas.

Redmond, Washington, Us

● Reduced research costs $3M by coordinating among product groups and decreasing redundancies.● Initiated cross-division collaboration to align market research data and customer database, empowering sales teams with rich customer insights on the fly.● Spearheaded customer segmentation, and target audience development for market opportunity analyses, persona development and refinement.● Designed and presented training for over 500 new marketing recruits at Microsoft.