Scott Larson Email & Phone Number

Idaho Falls, Id, Us

• Create and oversee product packaging for over 400 products, inc. nutritional supplements, household cleaners, and cosmetics• Drive the design and publication of a monthly magazine, and two bi-yearly catalogs • Lead all creative for brand, consumer packaging, events, publications, and other corporate initiatives • Direct and develop a team of talented designers and refine the design workflow process• Expand and improve collaboration with multiple departments across the organization

Billy Clementine is a budding interior decorating studio. With some fabulously designed homes under its belt and a Judges Choice Award at the Parade of Homes, the company is ready for more.• Develop digital GTM strategy

Southlake, Texas, Us

Aligned and expanded an Employer branding campaign that allowed global consistency with local flexibility. Created and launched the first corporate brand campaign, resulting in record high digital engagement and the most watched online video in the company's history. Developed Telly award winning video series promoting employee's personal stories. Championed the creative development and rollout of a new global intranet platform.• Direct very talented award-winning teams of videographers, graphic designers, web designers, and event planners• Drive brand consistency for employer branding campaigns, corporate initiatives, and marketing• Design and launch new global sites with updated functionality, relevant content, and business division flexibility• Implement Agile processes for a creative department and internal business partners

Rigby, Id, Us

Community Sourced Extracurricular Funding (CSEF) is dedicated to the funding of non-profits by elevating fundraising and fundraisers. By providing capital for school programs, such as music and the arts, extracurricular activities, and school athletics programs, we are investing in a better future.

Mclean, Va, Us

Grew brand love and transactions by evolving customer communication journeys both online and off. Increased customer transactions 300% with holistic multi-channel campaigns. Streamlined internal creative process - saving over $400,000 in agency fees.• Oversaw awareness and direct response campaigns across digital and print media• Improved consumer online and direct mail responses with data-driven testing and design• Partnered with outside agencies for social marketing and influencer campaigns• Built relationships across an Agile corporate structure • Maximized creative teams’ resources in multiple LOBs

Dallas, Tx, Us

Wrapped functional benefits with culturally relevant emotions in advertising campaigns targeting specific cultures and countries. Developed new process to design, roll-out, and track unified global advertising campaigns in over 40 countries eight times a year - increasing transaction growth year over year.• Managed global team creating advertising strategy and campaign deliverables• Created and presented concepts to national retail partners• Forged relationships with international agencies for in-market broadcast productions• Directed Corporate Communications' multimedia projects and online video• Enhanced online press releases - doubling previous social media exposure

Dallas, Tx, Us

Enhanced customer’s brand experience at retail locations by creating the first global retail strategy and visual guidelines – same store transaction volume grew 40% to 60% YOY.• Drove consumer research with various internal teams and external vendors• Developed global retail signage strategy focused on customer in-store journey• Met with department directors to prioritize and re-prioritize their team’s projects• Managed relationships with agency partners, inc. global agencies and local vendors

Dallas, Tx, Us

Increased brand recognition from 12% to over 80% within our U.S. target market through consistent brand and promotional campaigns. • Oversaw the development and rollout of MoneyGram’s first global brand repositioning campaign, inc. an award winning DAM website• Interviewed by Ghanaian and Nigerian news media and business leaders to launch campaign• Guided global customer research for rebranding initiative• Reimagined a sagging loyalty program resulting in double digit growth • Launched MoneyGram’s first transactional money transfer website• Hired and mentored award winning international in-house creative studios

Fort Collins, Co, Us

• Taught graduate level class• Developed course curriculum

• Developed marketing launch strategy and action plan• Led client training classes on website design and management• Designed corporate identity

Denver, Co, Us

• Created multicultural and multilingual advertising campaigns• Coordinated with ethnic agencies for international campaigns• Hired and managed a creative team of designers and freelancers• Oversaw the print production from prepress to fulfillment

• Created promotional campaigns for sport's sponsorships • Designed retail promotions, window displays, products and packaging• Produced 3D animations for television and commercial broadcastsClients included - Quaker State, Utah Jazz NBA Basketball, Osmond Family Theatre, Lady Foot Locker, Kids Foot Locker, PBS, Nature’s Sunshine Products

Ms, Communications

Ba, Graphic Design