• Identified and resolved inefficiencies in the prepaid to postpaid digital journey, doubling successful P2P tariff changes through targeted development efforts.• Simplified complex online communication methods including eDM and PPC advertisement messages, leading to a substantial increase in order conversions and digital sales performance.• Enhanced ecommerce performance through digital-only promotions and commercial-driven campaigns/projects.• Provided comprehensive oversight of digital and overall segment performance, creating and executing campaign roadmap.• Developed and executed digital-only promotions to drive sales and engagement.• Managed digital paid campaigns, collaborating with media execution teams for effective implementation.• Monitored and analyzed results, providing actionable insights to improve digital sales performance.• Collaborated with team members and third parties to innovate and optimize webshop order conversion rate and digital sales.

• Won Generali Group's national LEO Awards in the "Best local competition" category for the successful project "Google MyBusiness competition among POS agencies."• Coordinated Global Agent Excellence Contest (GAEC) and Regional Agent and Manager Contest (RAMC), developing and implementing local KPIs.• Designed a communication strategy and ambassador program for the Million Dollar Round Table (MDRT) Society, motivating agents to enter the affluent segment.• Created educational materials on digital marketing for Generali's onboarding program and agent network.• Provided Instagram marketing coaching to Sales Manager Program participants, empowering them to enhance their online presence and personal brands.• Assisted in event communication and played a role in planning company events.• Oversaw Generali's tied agent network's Google My Business accounts, elevating brand awareness.• Maintained effective communication within the agent network and HQ.• Maintained regular contact with regional managers, local managers, and numerous agents.

• Created annual social media strategies for clients, focusing on increasing brand awareness and driving sales across various channels.• Produced original social media content and engaged with followers to foster meaningful interactions.• Managed a monthly PPC budget, developed effective PPC strategies, and executed campaigns to boost brand awareness, drive website traffic, and expand the follower base.• Monitored campaign effectiveness and made data-driven optimizations for optimal results.• Maintained regular communication with clients, ensuring seamless collaboration and client satisfaction.Client Portfolio: Worked with renowned clients such as Volvo, Mazda, and Westend.

• Coordinated and supported the launch of multi-channel marketing campaigns for brands in the EU/EMEA regions, leveraging PPC, SEO/SEM, Social Media, and E-mail to drive brand awareness and sales.• Produced original content for social media platforms and developed strategic social media calendars for Facebook and Instagram.• Managed client relationships as the main point of contact, fostering effective communication and maintaining strong partnerships.• Actively contributed to the preparation of tender documents for client projects.Client Portfolio: Managed campaigns for clients including Scitec Nutrition, PwC Hungary, CEWE, Turbado, Budapest WaterWorks, Petissimo, and Fejős Éva - Erawan Publising.

• Conducted market research and competitor analysis to inform brand strategies.• Assisted in implementing a new, innovative brand image and ensuring franchise brand compliance.• Contributed to annual strategies and plans to increase brand awareness.• Boosting brand presence through targeted PPC campaigns using Facebook Ads Manager.• Analyzed campaign engagement metrics and generated detailed reports for performance evaluation.