- Led brand major campaign in Kiehl's with Calendula Toner and succeeded to achieve the target- Orchestrated product managements including Calendula, Body, Hand, and Lip franchises- Initiated stabilization of Kakao channel as E-commerce specialized PM- Designed products launching plan related to the brand’s sustainability campaign

- Achieved hyper-acceleration of the brand as a solo PM in SkinCeuticals- Consolidated a hero product, C E Ferulic, with new concept and 360 marketing campaign- Expanded the brand’s sales channels from medical office to E-commerce and department store- Launched Custom DOSE, customized cosmetics formulating machine

- Succeeded to shift the awareness of channel-expanded products, La Roche-Posay Effaclar franchise, from B2B to B2C supporting digital campaigns

- Evaluated a new franchise launching and developed its 360 launching campaign

- Assisted brand marketing of Champagne brands, G.H. Mumm and Perrier-Jouët- Assisted launching a new product; G.H.Mumm Grand Cordon - Supported increasing brand awareness through implementation ATL/BTL activities

- Led development of a new product, Exo Fila Moisturizing Facial Cream, and established its marketing strategy - Managed online marketing on E-commerce platform with minimal guidance- Conducted diverse marketing researches and provided analysis data helping monitor market and trend

- Participated in a CSR program, a breast cancer awareness campaign, and supported its design and promotion - Supported to develop UX/UI design of a mobile application- Developed the awareness of the campaign through customer participation marketing in social media channel