Chua Hwee Lee (Willy) Email & Phone Number

Singapore

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As the Head of Marketing & Group Corporate Development, I play a pivotal role in strategically managing and advancing the growth of our esteemed listed group comprising 16 companies across 8 countries in Southeast Asia.Marketing Leadership:In my capacity as Head of Marketing, I oversee the development and execution of comprehensive marketing strategies aimed at enhancing brand visibility and driving revenue growth. I lead a dynamic marketing team in crafting and implementing impactful campaigns. My responsibilities include:- Developing go-to-market (GTM) strategies- Conducting market research- Managing brand positioning- Plan and organise seminars & trade shows i.e exhibitions- Crafting & communicating on our value proposition- Collaborating with cross-functional teams to align marketing efforts with business objectives.- Tracking and analysing key marketing metrics to measure the effectiveness of campaigns and strategies.Corporate Development:In my dual role, I also support the Group CEO in brainstorming, planning and executing corporate developmental projects. My multifaceted responsibilities include:- Strategic Planning and Business Development: I work hand-in-hand with the CEO to identify and evaluate new business opportunities, market trends, and competitive landscapes. - Advisory on Strategic Decisions: Serving as a trusted advisor, I provide timely advice and recommendations to the CEO on critical strategic decisions.- Business Transformation Initiatives: I spearhead transformative projects aimed at optimising operational efficiency and enhancing business performance.- Staff Development and Organizational Improvement: I organize and conduct corporate training sessions and workshops designed to enhance the skills and capabilities of our staff.Through this dual role, I ensure the seamless integration of marketing and corporate development strategies, driving both brand advocacy and business growth across our diverse regional markets.

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Over the past seven years, I have played a pivotal role as the lead for Sustainability Reporting within the group, adhering to the GRI and TCFD standards. In this capacity, I have collaborated closely with six subsidiaries to meticulously collate and analyze data, ensuring compliance with the reporting standards. My responsibilities extend to reviewing and editing sustainability reports, which are subsequently published in the annual report, reflecting the group's commitment to transparency and responsible business practices.Beyond reporting, I have conducted targeted workshops for internal staff, fostering awareness and understanding of sustainability principles. This educational initiative is part of my broader efforts to drive sustainability within the group, where I actively lead initiatives aimed at reducing carbon emissions and integrate sustainability into overarching business strategies, aligning with Environmental, Social, and Governance (ESG) principles.In tandem, I've led the marketing team in crafting strategic plans that position sustainability as a core component of our corporate branding. Recognizing sustainability as a competitive advantage in the market, these initiatives contribute to enhancing the overall brand image and market positioning of the group.

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Assistance to EXCO Chairman to ensure smooth functioning of the management committee and maintaining formal records of the meeting process and decisions and assuring all outstanding matter arising from the meeting are duly resolved.

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I am responsible for leading the strategic direction of the corporate brand, defining its overall positioning, core values, and brand voice. I drive the implementation of key brand initiatives, offering guidance and collaboration to the regional marketing team in executing strategies grounded in brand positioning and personality. My role focuses on increasing brand awareness and enhancing performance. Additionally, I provide functional and business expertise, offering a strategic perspective to develop and strengthen the brand. Working within a cross-functional team, I establish, review, and monitor brand standards. Furthermore, I actively manage relationships with third-party entities such as brand agencies and other partners. In addition, I collaborate with subsidiary teams across Southeast Asia to ensure standardized and consistent branding, promoting a cohesive brand image at every level of the organization.

Singapore, Singapore, Sg

As the advisor of the B2B eCommerce team for a global online distribution business, I spearhead the entire lifecycle of our eCommerce store, from its conceptualization and strategic approach to orchestrating its growth plan. I am intricately involved in evaluating suitable partners and platforms, ensuring a meticulous selection that aligns with our goals. Additionally, I take a hands-on role in assembling and leading the team. Beyond these foundational responsibilities, my focus extends to capability development, ensuring our team is adept at navigating the complexities of the online marketplace.

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Over my tenure at the company from March 1995 to June 2014, I navigated through diverse roles, showcasing a dynamic career trajectory. Starting as an Application Engineer, I provided comprehensive pre-sales support and post-sales engineering for industrial control products. Progressing to Application Sales Engineer, I excelled in customer account servicing within the semiconductor OEM machine maker segment, adeptly managing new market development and customer credit.Elevating my responsibilities, I assumed the role of Assistant Business Manager in Sales Management from October 1999 to July 2002. Here, I spearheaded market penetration, identified new product lines, and played a key role in sales planning, budgeting, and team building. Subsequently, as Assistant Business Manager - Product Development (July 2002 to July 2004), I focused on M2M market development, managing product life cycles, and implementing go-to-market plans, underscoring my strategic leadership.From July 2004 to June 2014, as Deputy Manager in Product Marketing & Business Development, I led marketing strategies, coordinated promotional activities, and supported senior management in sales strategies. My role extended to developing sales relationships, analyzing market trends, and forecasting, showcasing a holistic understanding of business planning.This progressive journey underscores my versatile skill set, encompassing technical acumen, strategic planning, sales management, and product development, contribut- ing to the overall success and growth of the company.

Global Master Of Business Administration (Mba), Business Adminstration

Advance Diploma, Marketing Management

Advance Diploma, Computer Studies

Diploma, Electronic Engineering