Lin L Email & Phone Number

Los Gatos, Ca, Us

Victoria, British Columbia, Ca

Irvine, California, Us

Irvine, Ca, Us

• Lead product, business intelligence, and finance managers to create, implement and refine business models, evaluate new markets and develop existing ones.• Actively monitor game performance in international regions while managing and mitigating key regional risks and considerations with regards to the product roadmap and revenue forecasts.

Burbank, Ca, Us

• Led strategic publishing and go-to-market plans while collaborating closely with development and publishing stakeholders to define product positioning, establish brand creative, optimize in-game monetization, and prioritize product features that supported the overall strategic vision and business objectives for Injustice, Mortal Kombat X and DC Legends freemium mobile games. • Oversaw cross-disciplinary teams of both direct and indirect reports to establish and drive KPIs and goals for products and features while applying quantitative rigor to optimize user acquisition, manage in-game merchandising, balance the pricing & tuning of virtual economies, and to inform product roadmaps. • Managed game P&Ls including forecasting revenue and annual operating income targets.

Glendale, California, Us

• Drove the overall product strategy and spearheaded the acquisition, retention and monetization strategies for a portfolio of Star Wars, Marvel and Kingdom Hearts freemium online and mobile games.• Worked with agencies and internal departments to research, ideate, design and build world-class interactive campaigns in support of Star Wars: Attack Squadrons and other online and mobile games.• Developed, implemented, executed and presented campaign plans to internal and external stakeholders.• Managed the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.• Established key performance metrics and provided weekly progress reports, sentiment analysis and tracked budgets.

Us

• Led the acquisition, monetization, and retention programs for the relaunch of City of Heroes Freedom as a free-to-play MMORPG. Successfully increased the player base by 400% and revenues by 30%.• Managed display and search advertising campaigns and evaluated ROI across paid and organic acquisition channels. Improved blended CPA by 13% by optimizing the registration funnel.• Ran in-game cash shop including inventory management, pricing strategies and sales promotions for over 1,000 items resulting in ARPPU lifts of 25%-50%.• Responsible for analytics, gathered data through PlaySpan tools, Google Analytics, and Business Intelligence and presented detailed weekly and monthly reports to senior executives on KPIs such as acquisition, conversion, churn, revenue, DAU, MAU, ARPU, ARPPU and forecasts on product updates. • Established a product management process with the development team and collaborated on a 3-year content road map to ensure revenue growth and alignment between the final product offerings and the marketing messages. • Oversaw community & social media activities including the overall marketing timeline. • Supervised a Brand Manager, Monetization Manager, Web Producer, and the Community team.

Glendale, California, Us

Developed, managed and executed the acquisition and retention strategies for World of Cars Online. Responsibilities include the management of:• All marketing tactics and communications • Development of TV and online creative • Media planning and optimization • Establishing pricing strategies • Development of preview/trial strategies • Maximizing partner relationships and synergy promotions• Managing budgets and forecasts • Optimizing website experience • Cars specific market research • Analysis of all programs and guest behavior to help shape strategies • Working with the PR team to maximize press coverage

Agoura Hills, Ca, Us

• Performed strategic planning, category management and product marketing functions for multiple THQ titles and franchises in the shooter/RPG/RTS categories including developing and managing multiple franchise P&Ls.• Implemented innovative, creative and effective marketing campaigns within $8M - $600K budgets for Saints Row 2 and Frontlines: Fuel of War across PC, Xbox 360, and PS3. • Collaborated with development to convert Company of Heroes into free-to-play online model in China.• Recruited and managed a Brand Manager, Associate Brand Manager, and 2 interns.

Agoura Hills, Ca, Us

• Drove 5 new products through green light in the Shooter/RPG/RTS portfolio contributing $250 MM to the long term strategic plan.• Generated $20 MM in incremental revenue through product life cycle management and online digital distribution for PC franchises (OEM deals, expansion packs, GoTY, Gold Edition, STEAM).• Identified underserved segments in the RPG and RTS market and assessed product pitches by internal and external development studios. Presented product recommendations to studios, VP Global Brand Management, Business Development, Finance, Licensing, and Legal.

Agoura Hills, Ca, Us

• Led the development and execution of all consumer marketing materials, including advertising (broadcast, print and online), packaging, retail, PR, events promotion, and online viral marketing for Titan Quest and Company of Heroes.• Ensured brand consistency and coordinated product launch planning with international counterparts to gain economies in worldwide product launches.• Provided constant feedback to studio production in terms of platform trends, competitive activities, retail sales and consumer trends. • Worked with Research group on consumer qualitative and quantitative research to gain consumer insight. • Partnered with producers and product development teams to optimize new game concepts and features through market research and focus group testing for Titan Quest, Company of Heroes, Frontlines and other titles in development.

• Directed team efforts to successfully launch several key titles across multiple gaming platforms. • Crafted and executed marketing strategies including performing market research, sales forecasts, and category analysis. • Established the brand identity, unique selling proposition, and product positioning. • Created packaging, sell sheets, print ad campaigns, online ad campaigns, websites, game trailers, POP, and channel sales presentations to achieve product success. • Managed P&Ls and marketing budgets for each title.

• Supervised multiple employees and managed over 1,000 products at comic book e-commerce site NextPlanetOver.com (a division of eHobbies.com). • Spearheaded multi-department project that streamlined merchandising workflow by 50% and improved website functionality. • Increased revenues by 3% through E-auctions of returned products.• Created and implemented sales promotions, marketing campaigns, and advertisements. • Organized talent and attended bi-monthly trade shows to promote the website. • Built daily content, developed new categories, and ran all aspects of the website.

• Directed award-winning talent, developed intellectual properties, and produced over 30 comic books per year. • Negotiated contracts with creative talent, and licensing contracts with vendors including foreign rights. • Designed ads and promotions. Wrote press releases and attended annual trade shows including Toy Fair. • Projects nominated for industry awards. • Promoted from intern to Managing Editor within 2 years.

Grapevine, Texas, Us

• Managed 13 employees to run a top 10 store out of 250 software retail stores in the company. • Store nominated for Regional Store of the Month-East Region in May 1994. • Promoted within six months to a higher volume store with sales in excess of $1 million annually.

Mba, Marketing And Strategy

Bachelor Of Arts (B.A.), Economics