Roar Content is a content strategy and creation agency. We create compelling multi-channel content for corporate, public sector and not-for profit clients. Our web copy, newsletters, social message posts, sponsored content and media articles connect brands to their customers and establish them as thought leaders in their fields.In addition to our own network of senior journalists, Roar collaborates with a network of partners to provide videos, photography, infographics and podcasts. Clients have included Education New Zealand, Trade Me, Kiwibank, New Zealand Trade & Enterprise and the Goethe-Institut. Web: www.roarcontent.co.nz

I offered strategic communications advice and support, media management and copywriting services to public and private sector clients:• Provided communications advice and support to the National Health IT Board. Responsibilities included planning and executing communications strategies; managing media issues; writing media articles, web content and internal communications tools; and stakeholder liaison.• Provided communications advice and support to the Health Quality & Safety Commission. Responsibilities included strategic planning and media outreach for the Open for Better Care national patient safety campaign; developing media strategies for the release of reports and emerging issues; writing media articles, web content, internal communications tools and video scripts; and stakeholder liaison. • Provided advice and support to Icebreaker New Zealand Ltd, including creating brand storytelling documents and media materials.

Icebreaker New Zealand Ltd sells premium merino clothing through its wholesale, retail and e-commerce channels. • Developed and executed communications strategies for seasonal product launches across 44 countries through in-market country marketing teams and PR agencies.• Developed and executed global communications messaging strategy through in-country marketing teams and PR agencies, including expansion into new territories, retail store openings and sustainability initiatives.• Managed media opportunities and risks, and built relationships with key media. • Head of copy - held overall responsibility for all brand copy. • Contributed to brand identity development.

I provided communications strategy, analysis, advice and support to a broad range of corporate and public sector clients. I also worked as a copywriter and columnist. • Head of copy for Icebreaker New Zealand Ltd (permanent part-time, 2010-2011). Wrote social media posts, media messaging, marketing materials for online and print, speeches and print publications.• Developed strategic case studies for Victoria University's Australia and New Zealand School of Government to workshop with senior Commonwealth public service managers. • Provided communications advice and support at the Ministries of Health and Economic Development.•Developed online and print copy for Contact Energy, The Johnson Group recruitment agency, and the Secondary Futures think tank. •Wrote freelance journalism, including writing a weekly health column for the New Zealand Listener magazine, and a weekly opinion column for the Dominion Post (syndicated to the Waikato Times). Won 2007 Qantas Media Award for best general column.

ACC is a Crown entity providing comprehensive no-fault person injury cover to New Zealanders.• In sole charge of planning and implementing internal communications strategies.• Provided strategic communications advice to the senior leadership team. • Oversaw an extensive review of all aspects of ACC's internal communications.• Creating written communications tools, including newsletters, web content, reports and team communications.• Developed and implemented a project to increase Maori content on the staff intranet and in staff publications.