Linlin Ma

Linlin Ma Email and Phone Number

Global Director of Learning Product, LingoAce @ LingoAce
Linlin Ma's Location
Haidian District, Beijing, China, China
About Linlin Ma

1. 线上线下经验丰富:15年课程设计及产品开发经验,10年带领团队经验,深悉互联网课程开发流程2. 能力综合:课程设计+视频编导+教师培训+产品战略的综合能力,3次主导产品从零到落地(其中一次学员人数20万+)3. 学术能力过硬:Top20儿童教育硕士,TESOL证书, 雅思8分,英语可作为工作语言

Linlin Ma's Current Company Details
LingoAce

Lingoace

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Global Director of Learning Product, LingoAce
Linlin Ma Work Experience Details
  • Lingoace
    Global Director Of Learning Product
    Lingoace Sep 2022 - Present
    Singapore, Sg
    负责把中文直播产品推向全球各个地区的市场
  • Lingoace
    Director Of Curriculum
    Lingoace Aug 2021 - Sep 2022
    Singapore, Sg
    负责中文直播课程的生产,以及对应部门的管理,对全球课程产品的量产和质量负责。
  • Jierui Ed Tech
    Director Of English Curriculum Design
    Jierui Ed Tech Aug 2018 - Aug 2021
    1. Conduct short and long-term curriculum development plan according to company's strategy and build a team of curriculum and teaching specialists accordingly.2. Lead the team to design two main curriculum products covering kindergarten to junior high school and redesign their marketing campaigns.3. Design short-term marketing trial classes to attract new students and enhance the conversion rate from trial to standard classes.4. Lead the team to develop the scope and sequence, PPTs, workbooks, lesson plans and supplementary curriculum products. Collect feedback from the teachers, students and parents and improve the curriculum accordingly, ensuring the good quality of curriculum and teaching.5. Organize training for teachers about the new curriculum and improve their teaching strategies and techniques. Supervise their classes and collect feedback from their students and parents to monitor the teaching quality and support teachers accordingly.6. Improve the working efficiency and promotion strategies of the team.
  • Vipkid
    Head Of Curriculum Strategy
    Vipkid Mar 2016 - Aug 2018
    San Francisco, California, Us
    1. Conduct research and collaborate with leading educators, subject experts, and other professionals in the world to develop quality curricula and learning resources for VIPKID.2. Collect feedback from students, teachers, and clients and cooperate with curriculum designers to improve the curriculum accordingly.3. Conduct research about domestic and global competitors in the market, and analyze key successful factors and potential opportunities for new curriculum in VIPKID.4. develop the training system about the curriculum within the company, covering 6000+ staff from different departments.
  • 新航道国际教育集团
    产品经理
    新航道国际教育集团 Feb 2014 - Jan 2016
    1. 深入了解用户需求,深入分析数据,研究和借鉴国内外先进的课程产品经验,开发适用于中国学生特点的在线雅思课程,并根据用户的反馈不断地优化课程产品以及相关配套服务2. 领导产品助理和设计师等团队成员,协调技术资源并设定优先级,确保各重要项目按时上线,并对工作质量和业务结果负责3. 培训全国分校的新老教师,参与制定全国各分校的教研考核以及培训方案,并作为指定的集团培训导师担任各分校以及全国授课大赛总决赛的评委4. 组织协调全国的教师资源,带领教师参与课程产品的开发、阶段性反馈以及推广 主要项目经验:2014年05月-2016年01月 微课“3分钟学雅思” 项目职责:我是该项目的总责任人+主持人,在该项目中带领4个人的团队。 我负责整个项目的初期规划、工期制定,发展策略,并在前期审核脚本,在中期参与拍摄和编导,在后期参与审核和校对。项目描述:“3分钟学雅思”是国内第一个结合各种多媒体和拍摄手法,用好玩又学术方式的方式教授雅思的微课。在3分钟的时间内,结合国内外热点,用生动又有趣的方式讲解一道雅思题目。该微课由我主持并跟进整个微课的制作过程,它结合了微课的教学法,引用国外主流媒体的报道,组合成中英文结合的短视频教学节目。创造它的初始目的是为了做公司雅思产品的品牌推广,后来在推广品牌的基础上逐渐聚集了一批自己的固定粉丝,并在后期实现了一定程度线上线下课程转化率的微课品牌。项目业绩:此节目目前已在爱奇艺、腾讯视频、优酷、暴风影音、腾讯精品课、网易云课堂上线,在没有付费推广的情况下,目前爱奇艺的播放量是55.6万多次,目前有11万多人在腾讯精品课的平台上学习该微课,是雅思类课程学习人数最多的课程。观看具体课程请点击http://class.qq.com/class/10208.html 或在各大视频网站(如爱奇艺、腾讯视频)上搜索 “3分钟学雅思”2014年02月-2015年01月 混合学习 项目职责:我是该项目的总责任人,在该项目中带领8个人的团队。1. 设计主导该产品的前期用户需求调研2. 设计该产品的原型并对多个产品方案进行对比分析3. 领导产品助理和UI等团队成员,协调技术资源并设定优先级,确保各重要项目按时上线,并对工作质量和业务结果负责4. 参与该产品的交互设计并不断完善用户体验5. 监控产品上线后的流量、转化率和用户反馈,并制定持续改进的方案。项目描述: 该项目是针对个性化教学设置的数字化线上线下混合教学系统 项目业绩:目前该产品已经完成1.0版本上线并已经在北、上、广三个分校进行试点 根据目前反馈和试点的建议,已优化制作出2.0的升级计划 升级之后,该产品即将在全国更多的分校试点。
  • 北京新航道教育文化发展有限责任公司
    雅思老师
    北京新航道教育文化发展有限责任公司 Dec 2007 - Aug 2012
    1. 研究雅思的考试规律以及命题特点。 2. 深入了解不同年龄段(我教过最小的学生12岁,最大的学生54岁)、不同学校、不同情况的学生需求,带领老师制定针对性的培训方案,并根据学生的反馈及时地调整教学方案。 3. 根据学生的特点以及变化的市场,开发不同类型的课程内容来适应学生的需求。 4. 教授雅思口语课程、英语文化类课程和日常口语交流类课程总计教学时长达10000+小时,小班教学过的学生人数达到8000+5. 多次被评为北京新航道学校“金牌教师”和“优秀教师”。

Linlin Ma Education Details

  • The University Of Edinburgh
    The University Of Edinburgh
    教育学
  • Jiangnan University
    Jiangnan University
    旅游管理

Frequently Asked Questions about Linlin Ma

What company does Linlin Ma work for?

Linlin Ma works for Lingoace

What is Linlin Ma's role at the current company?

Linlin Ma's current role is Global Director of Learning Product, LingoAce.

What schools did Linlin Ma attend?

Linlin Ma attended The University Of Edinburgh, Jiangnan University.

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