Linn Jordan Email & Phone Number

North Venice, Fl, Us

- Oversees Marketing, Sales - Wholesale, direct-to-consumer, and Promo – Licensing, and Customer Service Divisions. - Leads the business strategy to grow revenue and maximize margin in the drinkware and dinnerware categories, including leading product development, category expansion, new business development efforts, channel strategy, and marketing strategy. - Led the business strategy evolution, which expanded to a new product category (melamine) and launched a new sub-brand in less than 7 months, which is set to launch in January 2025. Initial orders are exceeding expectations.

North Venice, Fl, Us

- Leads the comprehensive brand and marketing strategy to grow share in the premium insulated drinkware category. Oversees the creative and digital marketing teams responsible for building integrated marketing campaigns to grow brand awareness, generate demand, and increase conversion.- Led the Tervis brand transformation, delivering a new brand strategy and rebrand (Mission/Vision/Identity), which resulted in a complete overhaul of our product portfolio, licenses & designs. New products/designs consistently deliver between 9X-20X+ more revenue than the average product/design.- Overhauled Tervis digital marketing efforts for our Direct-to-Consumer business, resulting in digital marketing ROI improvement of 7.5% and significant organic social improvements – Instagram: engagement rate +450%; Facebook: engagement rate +15.3% - Leads a 50+ Sports & Entertainment Licenses portfolio that contributes $20M annually in revenue.- Post-hurricane Ian initiated the development of a Limited-Edition product and marketing campaign to raise proceeds directly benefiting Hurricane Relief efforts. “Together We Shine” delivered over $750K in sales and $500K+ in halo sales and reached 17.3M+ in earned media.

Broomfield, Co, Us

- Led Rental & Retail marketing, overseeing a portfolio of 95+ retail brands executing in 150+ locations.- Responsible for driving the marketing strategy to engage with local, destination, and international guests by leveraging mass and data-driven channels.- Co-led complete rental business transformation, receiving board approval for a $4.7M investment, which delivered a best-in-class booking experience, enabled dynamic pricing and promotions, and launched the new Rentals brand – Epic Mountain Rentals.- Led the Rentals brand rebrand inclusive of research, brand positioning & identity, and formation of brand standards in less than a year.- Managed a diverse team of brand/go-to-market, product marketing, creative/graphic design, and digital marketing.- Executed talent assessment across the team, resulting in both separations and promotions, ultimately leading to a highly engaged and high-performing team

Deerfield, Il, Us

- Led 360 enterprise-wide marketing campaigns stewarding marketing investment of over $120M executing across 9K+ retail locations. Led marketing strategy partnering with Insights and the Creative Agency to evaluate the competitive landscape, past program learnings, and current customer mindset data to identify the core insight and meaningful differentiators. - Pulls strategy through to execution by overseeing tactical plans & creative development across paid, owned, and earned, including TV, audio, digital display, social, content, SEO, owned assets, public relations, etc. - Led Year 5 Red Nose Day program introducing new Everyday Hero Red Nose characters to consumers, drove sales growth over 5%+ for participating suppliers, and raised a record $28M for the charity, totaling $100M in 5 years. - Led the evolution of the Seasonal Flu marketing strategy focused on the brand’s leadership in health, highlighting Walgreens’ specially trained pharmacists, delivering 16% above budget in total immunization volume.- Led Medicare Part D marketing strategy evolution for 2019-2020 Enrollment and Activation phases. Medicare Part D is one of the most significant revenue drivers for the organization, requiring deep partnerships across the executive team, internal business partners, and external partners (i.e., payers, etc.).- Led Retail Products Value marketing evolution inclusive of audience strategy and the pivot to mass personalization, resulting in more substantial ROI’s by channel and more robust supplier/brand performance, ultimately improving customer value.- Led the marketing strategy and activation plan for the pilot launch of Kroger at Walgreens, delivering strong store sales growth - Manages high-performing teams to deliver aggressive targets while ensuring high team member engagement.

Deerfield, Il, Us

- Led marketing for the Seasonal & Consumables division, supporting P&L of $13B+ stewarding marketing investment across 15+ programs. Enterprise-wide marketing campaigns included Holiday, Red Nose Day, and Summer, including supplier partnership/integration, marketing investment across paid/owned/earned, and team member engagement activities. Partners with consumer & category insights team to mine data and identify core insight to drive the development of marketing brief. Collaborates with internal and external creative agencies to develop creative and complete tactical plans.- Led the evolution of Immunization marketing strategy highlighting Walgreen's differentiation versus competitors, which delivered 16% above budget in total immunization volume in FY19- Led Red Nose Day program engaging over 240K+ team members, helping to raise nearly $100M to fight child poverty in the first 3 years of the program in the US; supplier partnership doubled from year 2 to year 3, delivering double-digit units & sales growth; acknowledged as “Best Executed Program at Retail” among supplier partners- Led WE.org partnership and strategic development of retail activations, including the launch of the enterprise-wide Back to School program in 2018, providing differentiated reasons to shop at Walgreens for Back to School, resulting in a 4% lift in basket size.

Deerfield, Il, Us

- Led the development of an Integrated Customer Planning process, ultimately driving investment prioritization anchored in ROI and overall process improvements that drove significant efficiencies with in-store planning & execution.- Designed and implemented integrated planning forums to govern initiatives from strategy to in-store execution, ultimately driving resource prioritization anchored in ROI and process improvements, driving significant efficiencies- Led evaluation and strategic selection of cause marketing partnerships aligned to brand positioning and purpose- Led the launch of Red Nose Day-US in 2015, inclusive of strategy and plan in partnership with NBC and Comic Relief to help end child poverty, engaging over 240K+ team members and selling out of 5M Red Noses in the first 10 days- Led year 2 of the Red Nose Day program executing a content-led marketing strategy seeking to engage America with hyper-local storytelling in all 50 states in America and raising over $60M in the first 2 years. Launched WE.org partnership inclusive of sponsorship of WE Schools and WE Days, as well as ME to WE retail activations at Walgreens locations nationwide

Deerfield, Il, Us

- Partnered with Chief Marketing Officer and Marketing Senior Leadership to financially steward over $500M in marketing spend. Actively managed over 60 agencies & key suppliers on SOW development, fee/price negotiations, and relationship management. Played a lead role in Global Synergy Project with Boots Alliance upon the merger. - Led a large-scale Media RFP in a compressed timeline – 3 months – which ultimately transitioned the business to a new agency and delivered cost savings of over 15%.- Led the Circular Planning & Buying RFP delivering cost savings in excess of 8% initially and incremental savings YoY.- Led the Marketing Synergy initiatives under the Global Synergy Project, which over-delivered against the year 1 goal by nearly 200%.

Chicago, Il, Us

- Responsible for marketing procurement and relationship management of $100M+ in agency resources. Responsibilities included: active management of 30+ agencies, fostering strong client partner and agency relationships; managing and monitoring the annual scope of work process inclusive of scope development, fee negotiations and contract execution; leading bi-annual agency evaluation process inclusive of ongoing forecasting of incentive compensation, annual calibration of agency performance and execution of incentive compensation to agency partners.- Led development of Agency Compensation Database, which enables: management of $100M+ in marketing spend; compensation benchmarking; and knowledge sharing and education for marketing clients- Led the design and execution of a new digital agency construct to support the business enterprise and a new digital marketing arm while ensuring the construct met internal business objectives and optimized digital spend in the short and long term.- Fostered best-in-class agency/client relationships by leading agency relationship management process that consistently delivered on-target to above-target qualitative ratings for top agency partners

Chicago, Il, Us

- Responsible for influencing brand innovations and retail programming (concept to retail execution) ensuring that viable tactics for winning at retail were developed. Drove POS effectiveness with retail teams resulting in a decrease in overall elements offered and deliverance of $15M synergy savings. Responsible for executing best in class communications and sell-in materials for all brand innovations, programs and initiatives.- Served as a key stakeholder to the Miller Lite Innovations team during the development and execution of innovations.- Project lead for roll-out of a new Commercial organization portal that houses all brand/retail information, applications and sell-in materials for the entire MillerCoors brand portfolio.

Chicago, Illinois, Us

- Managed the team responsible for all internal & external customer communications anchoring on brand/retail innovations and programming. Served as the liaison between brand/retail teams and field marketing to ensure that brand/retail strategy was implemented at the local level. Responsibilities include: key stakeholder for Annual Brand Planning, translation of retail programming information into dynamic sell-in materials for use with customers, multi-million $ budget management and provide guidance and actively support the development of direct reports.- Project lead for Annual Distributor Incentive inclusive of ideation, concept development, project management and execution of incentive trip ($3M project budget).- Led Sales Development Integration Plan for the MillerCoors Joint Venture, which ensured accurate & timely customer communications, sales communication strategy and synergy targets of $15M+.

Chicago, Illinois, Us

- Championed Annual Brand Planning process for brand and retail marketing teams ensuring delivery of critical milestones ultimately delivering brand programming bundle to distributor partners in time for distributor planning. Managed Marketing Resource Center workflow for key brand initiatives and proper archiving of all vital marketing assets (TV, print, OOH, logos, graphics, product shots, etc.) - Redesigned Annual Brand Planning process and ensured seamless execution with marketing teams by gathering key stakeholder input and delivering on customer needs for retail execution.- Project lead for Digital Asset Management system implementation inclusive of business requirement gathering, risk mitigation, project management and scorecard of system.

Chicago, Illinois, Us

- Provided critical leadership to successfully manage new products, new packages, promotions and cost savings initiatives through the project life cycle.- Converted ideas into a project with design alternatives, a business case and critical success factors gathering.- Project lead for design and execution of new Coors Light innovation.- Project lead for manufacturing plant migration efforts to minimize segmentation costs, while providing innovative opportunities for future business needs.

Chicago, Illinois, Us

- Collaborated and partnered with the company’s distributor network to collect, manage and validate sales data on a weekly basis, while ensuring that data was properly mapped to internal channel segmentation. - Accountable for the accurate, timely and consistent reporting of wholesaler sales data- Worked directly with power users in educating the end-user community on Coors sales data.

- Assisted lead project managers in software development projects that secured Qwest’s entry into the long distance market.

Bachelor Of Business Administration - Bba

Education record

Associate Of Science - As