Customer Engagement Manager
CurrentWith extensive experience in subscriptions, I currently work at Bonnier News Finland, where I focus on driving subscriber acquisition and reactivating previous subscribers. My daily work involves strategic email marketing, A/B testing and data-driven segmentation to engage and convert subscribers. I manage the entire customer journey – from onboarding to retention, re-engagement, and churn reduction – and maintain ongoing communication with active subscribers about e.g. exclusive benefits and other updates. Additionally, I collaborate closely with editorial and tech teams to enhance the customer experience and increase overall product value.