Off Road Photography

Work closely with clients developing retail websites, ongoing marketing strategies, and growing accounts by advising clients on best practices and products to meet online and social media marketing goals.• Manage a portfolio of 175+/- digital marketing clients, advising on and implementing changes for retail website design from a user and marketing perspective.• Research and track website performance and consult on ongoing marketing strategies, resulting in approximately $40,000 in upsell services to date.• Assist with training new consultants, creating materials and presentations for training delivery and programmatic understanding.

Produce high-quality photos, videos, and 360-degree virtual interior/exterior tours of dealer vehicle inventory. Print and apply window stickers. Assist dealers with managing inventory flow by providing status of pre-sale and upfront inventory processes. Provide outstanding customer service through open and detailed communication. Provide training and support to other team members within the East Tennessee market.

Develop and execute marketing and outreach opportunities for the County solid waste program to further engage residents. Craft news releases related to program changes and updates. Create standardized customer responses to help influence reuse, recycling, and efficient disposal behaviors. Manage all inbound customer service communications and establish protocols for consistent responses. Gather all necessary data and complete narrative responses for grant applications and State Annual Reporting. Restructure or establish Standard Operating Procedures for outreach programs, Convenience Centers, Litter program, and Tire program. Create training materials and presentations for All Staff training and new equipment.

Develop and execute marketing and outreach opportunities for the County recycling program which services 159,000+ curbside customer households, three Recycling Centers and Landfill and Resource Recovery Facility. The department’s goal is to raise the countywide recycling rate to 50% and extend the life of the County’s only active landfill. Represent the County to local businesses, community groups and school programs. Maintain vendor contracts and reporting at the State and Local level. Report to Deputy Director, Department of Public Works and Solid Waste Recycling Manager. - Launched a New Homeowner outreach program to be distributed through real estate and developer sales offices to residents moving within Anne Arundel County with vital information on how to obtain County services, reaching over 500 new homeowners in one year.- Created a quarterly residential newsletter to maintain consistent contact with community leaders, homeowners associations, other county agencies, and residents about County services, reaching over 650 communities four times per year.- Represented Waste Management Services (WMS) on the Department of Public Works (DPW) Fair Committee, leading WMS outreach efforts and coordinated planning for DPW’s display at the annual Anne Arundel County Fair.- Responsible for executing and managing textile, electronics, asphalt shingle, tire and yard waste programs for 159,000 county households, expanding accepted materials and leading communication efforts regarding program changes while working with vendors to maintain contract standards and education residents and staff on program changes.- Achieved Compost Facility Operator Certification and continue to maintain above average performance evaluations.

Managed the final stages of location build-out and opening of retail quick service food business providing frozen yogurt. Provide strong, positive, in-store leadership for daily operations. Follow brand standards and general operational guidelines of franchise headquarters while establishing and executing specific business strategies and promotions to attract and retain local customer base. Report to out-of-state franchise owners on matters of profitability.- Develop, initiate, and maintain local marketing programs to promote the Menchie’s brand and culture. Create marketing materials including flyers, coupons and advertisments as needed for local strategic marketing of events or promotional offers.- Develop outreach programs to educate guests of all ages about the health benefits of yogurt and supporting a local small business and fundraising opportunities.- Negotiate and maintain contracts with vendors providing food products, maintainance services and advertising/promotional/event opportunities.- Recruit, hire, train, and manage all team members; delegate and empower team members to manage and be held accountable for daily operations in their respective roles, ensuring exceptional guest service and cost controls.- Oversee cash handling, guest service, merchandising, inventory control, human resources, administration, strategic business planning and operations.- Develop and implement financial and operational plans to meet guest expectations and sales goals while controlling expenses, achieving budgeted labor costs and maximizing profitability.

Developed and executed marketing, public relations, and social media initiatives for newly formed dental education center and established dental practice. Provided leadership, guidance, and expertise in business development, course development, pricing and communications to established dental practitioners looking to cultivate a new business opportunity.- Developed, initiated, and maintained new marketing programs and branding protocols to establish the Chesapeake Dental Education Center (CDEC) as a premier resource for continuing education in the field of dentistry. - Revamped marketing collateral for Wooddell & Passaro Dental Group.- Redesigned and streamlined websites for CDEC and Wooddell & Passaro Dental Group to optimize search results, improve internal and external user experiences. Designed harmonized marketing materials.- Established budgets and benchmarks for marketing initiative success rates and ROI.- Created and executed brand awareness programs to establish CDEC educators as experts in their field through industry tradeshows, speaking opportunites, specialized blog submissions, social media and paid advertising.- Established image library for use in education material and marketing collateral. Acted as Art Director and Photographer during photo sessions and live classroom conditions.- Negotiated and maintained a wide variety of short and long term contracts for items ranging from speakers’ fees, tradeshow sponsorships, and paid advertising to print vendors, IT providers and industry suppliers of specialized materials for CDEC courses. - Designed standard operating procedures and coordinated all administrative requirements for CDEC course registrations.- Created uniform templates for CDEC course materials produced in Microsoft PowerPoint.- Coordinated travel for in-house speakers for off-site events and guest speakers for on-site events.- Acted as co-practice manager for Wooddell & Passaro Dental Group.

Developed and executed marketing and public relations initiatives for a variety of clients:- Regina Rochez Consulting Services, LLC – created an informational poster for eco-friendly community outreach organization.- Watershed Stewards Academy – managed the creation of a new logo and marketing collateral for community environmental education program.- eCruisers, LLC – created marketing collateral and press releases for eco-friendly electric shuttle services company. Consulted on effective operational efficiencies and outreach opportunities.- Maisel Real Estate – created email marketing campaigns for commercial real estate clients.- Greener Results Consulting – created press communications for MD Seafood Festival efforts, consulted on recycling/waste options and participated in event management.

Developed and executed marketing and outreach opportunities for the County recycling program, where the rate had been stagnant for the previous five years. Represented the County to local businesses, community groups and school programs. The Recycle More Often campaign achieved a 5% increase in an 18 month period. Reported to Deputy Director, Department of Public Works and Recycling Program Manager.- Revised and modernized sales and educational presentations to better represent the Recycle More Often message and create consistency with the campaign.- Created, revised and edited posters, flyers, web pages, Power Point presentations and other marketing collateral consistent with marketing campaign.- Created a cooperative outreach opportunity with Coca-Cola to deliver the recycling message in County recreation and athletic parks where recycling had recently become available.- Built outreach programs to help increase the recycling rate among business, community organizations, and large events throughout Anne Arundel County.

Public Relations & Community Outreach Manager, 2006 to 2008Marketing Manager, 2005 to 2006Marketing Coordinator, 2004 to 2005Created and implemented marketing and public relations strategies, promotions and fundraising activities in support of four distinct business units operating in Maryland, Washington, DC and Northern Virginia. Managed branding communications to external and internal audiences to maintain day-to-day brand integrity and ensure consistency of message, especially during periods of rebranding. Reported to VP of Sales and Marketing.- Formalized and directed proactive public relations programs to increase local, regional and national news coverage for The Brick Companies (TBC), Atlantic Golf (AG) and Atlantic Marinas business units.- Created and managed TBC newsletter to brand all business units collectively, broaden communication about company goals and cross-promote efforts to larger internal and external audiences.- Initiated new outreach and education programs to establish TBC as an environmentally friendly and community-oriented business leader, resulting in regional news coverage. - Created, improved, and executed brand awareness programs resulting in increased internal and external awareness from 72% to 82%.- Implemented new technologies to track and measure public relations, community outreach and customer loyalty program success along with improved salesforce efficiencies resulting in more accurate and timely reporting capabilities throughout three business units.- Established new processes to increase productivity throughout the organization as it related to marketing communications and consumer feedback.- Marketed, promoted and facilitated charity events, including donor solicitation, event planning and day-of event management of staff and volunteers for The Brick Companies Foundation.

National Marketing Manager, 2002 to 2003National Sales & Marketing Coordinator, 2001 to 2002As a member of a newly created marketing department, developed and implemented marketing plans and budgets, led team members in completing marketing goals and established new processes to increase productivity. Modernized company image and developed branding strategies to bring company image in line with capabilities. Researched and developed new products and marketing tactics. Identified and managed strategic partnerships. Reported to president and COO.

Conducted market and competitive analysis research. Assisted in coordinating marketing and public relations campaigns with designers, writers and account executives. Managed media kits and contact lists. Coordinated and managed tradeshow efforts for clients. Successfully negotiated media buys in a variety of markets while maintaining client budget requirements.

Aided Account Supervisors in monitoring daily direct response activities for a variety of clients and products. Successfully negotiated media buys for small markets nationwide and maintained client requirements for budget and lead volumes.

Baltimore Country Club is one of the first 100 clubs established in the United States and is ranked among the top 50 clubs in the United States and top 100 in the world.Duties:Managed and trained formal dining room and event staff for the flagship location in Roland Park. Provided support for golf location at Five Farms as needed or when formal events where held there. Built rapport with members in order to personalize their guest experience and anticipate their needs. Ensured every detail of set up and service exceeded guest expectations for weddings, formal events, holiday service, and member events.