Marketing Manager
CurrentAs Marketing Manager at Ants, I play both a strategic and operational role in our small but dynamic team. My responsibilities span across overseeing all marketing initiatives, including the development and execution of our strategic marketing plan, along with coaching the team and execute hands-on tasks that drive our brand forward.Strategic Responsibilities:🌐 Oversee the full spectrum of marketing activities and project progress.📊 Develop and implement Ants' strategic… Show more As Marketing Manager at Ants, I play both a strategic and operational role in our small but dynamic team. My responsibilities span across overseeing all marketing initiatives, including the development and execution of our strategic marketing plan, along with coaching the team and execute hands-on tasks that drive our brand forward.Strategic Responsibilities:🌐 Oversee the full spectrum of marketing activities and project progress.📊 Develop and implement Ants' strategic marketing plan with team support.🎯 Set marketing goals aligned with Ants' business objectives and strategies.🔄 Continuously improve processes, workflows, and digital channels to generate leads.📈 Ensure regular measurement and analysis of outcomes against set goals.📊 Monitor KPIs of our marketing activites.🔄 Allocate responsibilities and delegate tasks.🗓️ Lead and facilitate weekly team meetings.📚 Identify training and motivational needs within the team.💼 Evaluate ongoing costs of marketing software and tools.💸 Ensure cost-effective allocation of resources within the budget and handle billing responsibilities.Operational Responsibilities:🌟 Enhance our employer brand presence.👀 Create content to attract potential candidates and customers using Adobe Suite, Canva, and Figma.💡 In charge of promoting Ants Tech Recruiters, Ants Techrek Learning and Ants Techrek Academy.💰 Manage paid social campaigns on Ads Manager and LinkedIn Ads for both Ants and our clients.🎥 Produce employer branding videos, both for Ants and our customers. 📸 Capture portrait and work environment photos.🚀 Develop strategies to maintain and strengthen Ants' brand.✍🏼 Craft compelling copy for various marketing materials.💻 Manage website content on ants.se and optimize for search engines.👋 Oversee the career site career.ants.se.🤖 Lead the implementation of a CRM and Marketing Automation system. Show less