Nordic IT: Danish founded software provider offering enterprise email solutions to global maritime businesses such as Mærsk, Torm, Braemar ACM Shipbroking, J. Lauritzen and Gibson Shipbrokers. Head of the global marketing and communications department. Responsible of defining our new commercial strategy including product strategy and bringing it to life. Management advisory regarding company strategy, business development, branding and communication. Responsibility:•… Show more Nordic IT: Danish founded software provider offering enterprise email solutions to global maritime businesses such as Mærsk, Torm, Braemar ACM Shipbroking, J. Lauritzen and Gibson Shipbrokers. Head of the global marketing and communications department. Responsible of defining our new commercial strategy including product strategy and bringing it to life. Management advisory regarding company strategy, business development, branding and communication. Responsibility:• Management of department (5 people). Optimizing resources and processes • Strategic development and Identification of new growth opportunities• Manage marketing budgets and execution of yearly plans• Product launches including go-to-market strategy, product branding, campaigns, client training and on-boarding of clients• Compiling research, information and strategy into understandable team briefs for digital content, adds and campaigns, email marketing, webpages, app design, fairs, events, user manuals, video tutorials, demos, sales presentations and articles (Both me and my team produced content)Results:• In my time as responsible of marketing we have doubled our market share• Increased customer retention and CLV (Customer satisfaction) through communication, service and product optimization resulting in users becoming brand ambassadors and increased referral sales• Succesful global rebranding of Nordic IT, products and services resulting in increased brand loyalty and brand awareness• Implementing omnichannel strategy based on customer journey insights including development and launch of new digital presence including webpage, content marketing and SoMe resulting in around 200% increase in site traffic• Development of BTL campaigns resulting in increased customer acquisition of large, global shipping companies• Initiating and developing crossselling campaigns resulting in additional sales of service and training• Succesful launch of two apps and new lead product Show less

Nordic IT: Danish founded software provider offering enterprise email solutions to global maritime businesses such as Mærsk, Torm, Braemar ACM Shipbroking, J. Lauritzen and Gibson Shipbrokers. Responsible for delivery of all external and internal communication. Responsibility:• Strategic and commercial build-up of company brand, CVI, logo, visual identity and tone-of-voice • Responsible for internal and external implementation of brand • Creating a strong internal… Show more Nordic IT: Danish founded software provider offering enterprise email solutions to global maritime businesses such as Mærsk, Torm, Braemar ACM Shipbroking, J. Lauritzen and Gibson Shipbrokers. Responsible for delivery of all external and internal communication. Responsibility:• Strategic and commercial build-up of company brand, CVI, logo, visual identity and tone-of-voice • Responsible for internal and external implementation of brand • Creating a strong internal brand culture that reflects the overall company vision• Build-up of all new marketing and brand initiatives including website, defining value proposition, sales material, email marketing, user manuals, social media and trade showsResults:• Development of upselling campaigns resulting in a 90% upgrade of exiting customers to the newest product• Massive building of brand awareness and brand loyalty• Implementation of multiple initiatives to improve CLV such as user surveys, newsletters and user training Show less