A passionate storyteller with strong leadership skills. Hold over two decades of experience as a creator, producer and manager within TV content production in all genres but primarily within live entertainment, reality and scripted. A selections of my roles from the early years til today; Researcher/Casting, Segment Producer, Editor and Developer, Executive Producer, Head of Development and CEO. Due to this wide array of experiences, I enjoy a natural confidence and credibility among broadcasters, peers and talent throughout the Swedish media landscape.My drive and passion comes from working in an environment where I can promote, develop and steer creative talent towards commercial success.