Through Cornell University’s executive education division, eCornell, I lead global cohorts of professionals as they progress through their certificate programs. I run live and asynchronous discussions on course topics and provide meaningful, personalized feedback on all graded assignments. My instructional focus areas are Marketing Strategy and Consumer Behavior, including the following courses:- Product Design & Testing- Targeting & Positioning- Behavioral Science for Branding- Establishing Effective Pricing- Introduction to Behavioral Science- Value Creation and Profitability- The Customer Journey & Segmentation

Flexible marketing consulting to move projects, brands, and teams forward. 20+ years of experience in product marketing and brand management for large tech companies, consumer goods companies, and successful startups.

Long-term contract consulting role for Intuit (through Magnit Global) on the QuickBooks Online GTM team. Developed new messaging hierarchy for QuickBooks Online Advanced and managed feature launches. ▪ Spearheaded company-wide sales enablement initiatives ▪ Oversaw landing page content and produced marketing and instructional content for the website, sales team, accountant community, blogs, email campaigns, and webinars. ▪ Managed UserTesting projects for feature naming and messaging. ▪ Successfully launched over 30 new features in 12 months that drove increased user satisfaction and helped grow the user base by over 20% during my tenure.

Head of growth channel focused on user acquisition, expansion, conversion, and retention purely through in-product marketing efforts. ▪ In my first 12 months, I developed and executed an enhanced “viral loop” strategy alongside the product management and site experience teams that helped to grow web traffic by over 200%, new sign-ups by 50%, and new paying customers by 40%. ▪ Led hackathon to create Typeform’s first-ever SMB referral + rewards program

Led product marketing and customer research efforts for GoDaddy’s portfolio of products, tools, and programs focused on website designers & developers. Led successful redesign and relaunch of toolkit crafted specifically for B2B (client-side) customers and overhaul of the GoDaddy Pro customer loyalty program

Directed Go to Market strategy for business unit focused on productivity software for SMBs - Microsoft Office 365, domain-based email, encryption + security, cloud archiving, and backup services; helped team achieve 20%+ revenue growth annually

▪ Oversaw successful international launch of new product in LatAm, India, and EMEA; helped to expand GoDaddy’s global footprint▪ Responsible for successful partner management efforts with Microsoft, Barracuda, Open Xchange and other key partners.

Developed, launched, and marketed new products and design services for GoDaddy’s Professional Web Services organization ▪ Product Owner for GoDaddy’s website building, WordPress, and logo design service ▪ Guided the marketing efforts across landing pages, in-app marketing, email/nurture campaigns, and customer sales + support

▪ Oversaw the brand management, GTM strategy, and P&L ownership of 6 natural/organic cereal, granola, and snack brands for Attune Foods (startup acquired by Post Foods)▪ Managed launch efforts and developed innovation pipeline ▪ Held board seat with a natural foods non-profit

▪ Managed all aspects of Henkel’s personal care brands - Dial®, Tone®, Right Guard® and Dry Idea® ▪ During expat assignment in Toronto, I managed the Canadian brand portfolio strategy and growth plans ▪ Directed traditional and social media endeavors including TV advertising, digital, and PR for both English & French markets

Managed Renuzit Air Freshener Brand, from product development to retail account acceptance and customer-facing advertising campaigns; launched 17 new products and line extensions; managed advertising budget

Developed and executed hundreds of successful marketing programs at key national retail accounts for Purex, Dial, Right Guard, Renuzit, & Soft Scrub

Managed all company marketing efforts including advertising, PR, and website; helped launch award-winning new home communities in the Southwestern US.