Linnette Mathys Email & Phone Number

Chicago, Illinois

• Managed a website with 3.4 million visits, 20.3 million pageviews, and $2.5 million revenue/year• Developed and managed web strategy for two corporate site redesigns, most current developed on Sitecore; focusing on ease of use for customers, e-commerce, content, social media integration, and mobile• Served as the point of contact across all departments to analyze their web needs, propose solutions, and implement actions• Managed offshore development team• Created monthly executive dashboards through GA to give senior management insight into problems and opportunities on the site• Directed all relevant phases of projects including design, testing, production, approval, and taking final solutions to the live environment• Developed and monitored project plans (requirements, resources, timelines, and costs) for all web related initiatives• Maintaining Salesforce administration• Facilitating the management and measurement of marketing initiatives to stakeholders including Google Analytics, Google Adwords, and Pardot campaigns and other tools• Managed pay-per-click campaigns and monitored revenue growth• Developed, managed, and maintained 2 external WordPress installs

• Developed and managed web strategy for site redesign focusing on ease of use for customers, e-commerce, content, social media integration, and mobile• Served as the point of contact across all departments to analyze their web needs, propose solutions, and implement actions• Managed offshore development team• Created monthly executive dashboards through GA to give senior management insight into problems and opportunities on the site• Directed all relevant phases of projects including design, testing, production, approval, and taking final solutions to the live environment• Developed and monitored project plans (requirements, resources, timelines, and costs) for all web related initiatives• Developed, managed, and maintained 2 external WordPress installs

Planned and executed a wide-range of marketing initiatives, developed graphics for print and web, and managed a budget of more than $1.2 million. Tracked and analyzed response rates to determine key customers and effective marketing materials. * Developed and implemented SharePoint database increasing internal efficiencies throughout company * Responsible for scheduling and tracking of over 1 million direct mail pieces * Organized and managed exhibits at 5 major trade shows and more than 100 smaller exhibits across the U.S. Designed booth layout appropriate to various shows * Collaborated with the sales staff to produce targeted collateral, including PowerPoint presentations * Supported operations by addressing questions of consistency and clear communication * Recognized by senior executives for performance and innovation

* Managed direct mail process * Designed pieces including postcards, brochures, ads, show signage, and catalogs * Managed print production and mailhouse process * Tracked project timelines ensuring that each stage was completed on deadline * Monitored marketing response rates

* Managed workflow at an advertising agency * Oversaw estimates, production, and trafficking of projects * Scheduled and placed media advertising * Expanded vendor network and negotiated better terms which allowed flexibility in meeting clients’ budgets

* Created, purchased, and placed national media advertising (newspaper and radio) * Increased attendance at recruiting events 24% by enhancing media campaigns * Created and managed all stages of national advertising and marketing for direct mail campaigns that targeted both clients and potential employees