Leading TikTok Shop data analysis provider trusted by 700,000 users● Fostered strategic partnerships with over 50 sellers, resulting in a 10% increase in seller retention and a 5% boost in product availability● Conducted comprehensive market analysis, leading to a 15% improvement in targeted product offerings and identifying emerging trends in key categories● Negotiated feeding fees and high commissions with sellers, securing a 10% increase in company profit margins and enhancing the portfolio of top-selling products● Analyzed and optimized sales operation data, driving a 10% increase in sales performance through data-driven strategies and actionable insights

A creative photo studio tailored to help individuals & brands capture and elevate their unique vision● Built my creative studio by identifying a significant lack of supply to meet the surging demands for portrait photography for new grads in a post-covid era● Leveraged social media RED (Instagram-alike for Asians) to roll out the MVP by posting a graduation portrait portfolio, gaining 10 seed customers within the 1st week of launch, leading to $10k+ revenue ● Scaled customer growth 10x in 2 months by rolling out full-funnel experiments, including paid media, referrals, and influencer partnerships● Expanded the customer portfolio from consumers to enterprises and attracted large enterprise customers (SHEIN, Weee!,etc), resulting in 35%+ revenue growth YoY

● Owned and revamped the end-to-end content strategy for its biggest social media growth driver RED (Instagram-alike for Asians) through various content experimentations, driving # of followers by 25% ● Developed the full-cycle content roadmap to own the key metrics such as total followers, engagement, and views; accelerated 5x followership growth on social media within 3 months ● Initiated 20+ user interviews to validate growth hypothesis and rolled out content multivariate testing, increasing engagement metrics by 20%

● Partnered with AM to align on the brand brief and built proposals to promote Luckin Coffee during the summer busy season, retaining engagement and reinforcing Ogilvy’s reputation for brand turnaround ● Collaborated with Luckin Coffee’s in-house marketing team to launch the ‘Global artist x Luckin Coffee’ co-branding campaign, significantly reinforcing Luckin’s global brand presence and brand lift