Jose Lino Domínguez Email & Phone Number

Mexico City, Cdmx, Mx

México

Responsabilities* Leadership in the Go-to-Market strategy for the DJI (drones) and Huawei (watches and headphones) brands in two key segments: Retail and Volume (wholesale).* Development and implementation of strategic plans to drive sales growth, profitability, and market share for DJI and Huawei.* Identification of emerging business opportunities and creation of innovative solutions to meet market needs.* Strengthening relationships with manufacturers, distributors, and key customers.* Implementation of training and development programs for the sales team, ensuring their deep knowledge of DJI and Huawei products and sales strategies.* Effective management of marketing budgets and investment optimization to maximize ROI (Return on Investment).* Collaboration with the Purchasing unit to maintain optimal inventory levels and ensure product availability for customers.* Implementation of customer loyalty strategies to foster long-lasting relationships and increase repeat purchases.

* Increased category revenue by 27% within three years by developing data-driven growth strategies that identified market trends and customer behavior across channels.* Enhanced profitability by over $3.5 million through strategic negotiation of costs, promotions, marketing, and advertising, fostering strong vendor relationships.* Built win-win partnerships with suppliers, accelerating profitable business growth across all timeframes.* Spearheaded negotiations with suppliers to achieve sales targets outlined in Joint Business Plans (JBPs) and promotions.* Optimized assortment and pricing strategies to deliver the right products at the right prices for customers, maximizing value propositions.* Defined and implemented category, modular, fulfillment, and pricing strategies across channels, ensuring customer access to the most relevant products.* Streamlined product/supplier onboarding by 20% for faster time to market.* Developed and implemented modular and taxonomy strategies based on data analysis, maximizing sales and customer satisfaction.* Collaborated with squad planners to co-create accurate forecasts and Business Plans for each channel.* Led omnichannel Commercial Planning campaigns by generating and implementing effective grids and Editorial Calendars.* Maintained strategic alignment between category strategies and the Marketplace & Ecommerce teams.

Ciudad De México Y Alrededores, México

* Prepare the S&OP omnichannel product strategy for the Stores, E-Com & B2B channels.* Manage the budget and P&L of more than 500 million pesos.* Prepare the quarterly Sell In & Sell Out forecast for more than 700 products, applying collaborative planning and replenishment techniques with suppliers and the demand planning area.Most outstanding achievement: 5 consecutive years with growth of more than 50% for the Smart Watches category, managing to position Best Buy as the market leader with more than 50% participation, increasing the value of the annual category by 260 million pesos and always reaching the budgeted margin.

Ciudad De México Y Alrededores, México

* Develop the purchase and distribution strategy for the E-commerce channels (210 million pesos), B2B (250 million pesos) and Express Format (70 million pesos).* Implement the inventory allocation and distribution algorithm for E-commerce orders.* Manage the purchase budget and prepare Sell in & Sell out forecasts for E-commerce, B2B and express format.

Ciudad De México, México

* Prepare the quarterly purchase plan, giving visibility to suppliers and applying collaborative planning techniques for forecasting and replenishment.* Monitoring of KPI’s (Weeks of Supply, Instock levels at store, Forecast accuracy, obsolete product, fill rate, ottr, etc.).* Most outstanding achievement : I implemented a new methodology for the replenishment company process, establishing a distribution system based on weeks of target inventory, fed by the commercial forecast at 2 months forward, which eliminated 90% of errors in the system and allowed to have a shipment plan with 100% of the available inventory.

* Manage the commercial strategy for the premium product line, coordinating the master production plan for 3 manufacturing processes (144 million pesos).* Develop the distribution strategy for 3 distribution centers and +20 stores (3,000 tons per month).* Manage the purchase of more than 500 imported products and negotiation with suppliers.*Most outstanding achievement : I proposed an innovative change in the forecasting and distribution model, establishing statistical methodologies for 4 production plants, optimizing the service level from 70% to 90% and reducing the inventory weeks in obsolete products (less than 4), helping to maximize production plans based on installed capacity and demand.

Planta Vallejo

Accomplishments*Implementation and design of key performance indicators for production and quality powder coating process.*Decreased 15% of OSP (out of specification products) by implementing the “7 tools of quality” in the extrusion process. *Developed an Excel document to measure the raw material application effectiveness which helped to minimize the overuse of painting for the powder coating process. *Mayor improvement in the quality analysis reports, by creating an Excel document that replaced the old versions, which brought many advantages to the department such as semi-automatic generation of key performance indicators daily reports and significant savings in analysis time.*Mapping process documentation for the powder coating process.

Ingeniero Industrial Y De Sistemas, Logística

Bachelor'S Degree, Industrial Engineering

Education record