Pasquale Marra Email & Phone Number

Rome, It

Milan Area, Italy

I have the unique opportunity to develop and implement innovative communication and marketing formats to build a stronger brand awareness for our clients.Key Responsibilities:○ Deliver creative solutions for both TV/Radio and Online Media campaigns.○ Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating branded content and product placement, talent engagement, live events and advertising.○ Identify marketing opportunities and expand the client portfolio, actively recruiting new clients.○ Strengthen existing client relationships; earn more and larger opportunities. ○ Write client briefs and proposals. Effectively communicate expectations and process between client and creative team.○ Work with leadership to determine budget and sales goals.

Rome Area, Italy

For the past 10 years I have managed MN's digital marketing business unit (now called OBO Digital). As a senior partner at OBO Digital, I'm responsible for staff and strategic planning/business development. I work directly with the client so as to develop and customize an online marketing strategy that is tailored to fit the client’s needs and that makes use of the best tools available. I am constantly assessing individual market opportunities and working to adapt an array of tactics so as to create a strong user/consumer online direct response (real time marketing).I’ve always insisted on exploiting the best possible methods for tracking and evaluating the effectiveness of tactics. Being proficient in web analytic tools and having a solid understanding of digital marketing measures has allowed me to better understand and implement the key drivers of success.

Milano, Italia

POLI.designVia Durando 38/a 20158, Milano

Rome, Latium, Italy

Between 2009 and 2012 I worked as a web marketing manager at MN, where I was responsible for the digital business unit. MN is Italy’s leading PR agency in the entertainment market, representing several of Italy’s most prominent stars, TV shows, events and musicians. Mainly, I worked on projects dealing with media relations and business communications.MN is an independent communication PR & media telations agency established in 1997.With a total team of over 70 professionals, offices in Rome and Milan, MN is the first agency based in Rome for fee revenues and the third in the Italian national market (Assorel official data).Clients of MN range from leading corporations such as SKY, Fox, Vodafone, ENEL , RAI, FOX, Johnson&Johnson, British American Tobacco, Eurosport, Universal, E! Entertainment, together with National and local Institutions and events such as the Opening and Closing Ceremonies of the 2006 Olympic Games and the Sanremo Festival.

Rome Area, Italy

For a short period, I worked as a sales account manager at Egolab (thanks to my business owner background and the relationships built during my job position at Ideacreativa agency).Egolab | New Media Company was an agency specialized in integrated communication on new media. A team made up of 30+ professionals. Offices in Rome and Milan. Structured in 4 business units [agency, training, next, solutions]. Main Egolab’s solutions/services were: graphic design, banner and rich media, newsletter visuals, websites, mini websites and landing page, mobile adv, interactive gadgets and widgets, desktop applications, viral videos, copywriting, ucg/uga contest, search engines, direct email marketing, buzz marketing, affiliation, advergames, educationals, dvd/cd-rom, viral campaigns, brand tv.

Rome Area, Italy

Between 2005 and 2009, I ran a web agency called “Ideacreativa.it”, whose core business focused on the development of web/mobile platforms solutions, advertising and BTL.IDEACREATIVA's focus was on enterprises aiming to refresh and to strenghthen their image in the existing markets or to prepare the entrance in new markets, while optimizing their investments and minimizing projects' time to delivery.Main IC’s solutions/services were: graphic design, banners, web template design, multimedia, websites and CMS development, open-source CMS customization (WordPress, Joomla, etc.), database building, e-commerce, business events, team building and incentive, promotions, exhibitions, consultancy focused on the Internet marketing and online visibility (SEO, Pay Per Click, display, e-mail marketing, trademarks registrations, domain names, privacy and disclaimer notes).Currently, www.ideacreativa.it is my personal blog about digital marketing issues.

Main practice areas: domain name disputes and administrative proceedings; adr - alternative resolution disputes; searching and advising on registrability and enforceability; drafting, filing, prosecuting and administering domestic trademark registrations, Community and International registrations; trademarks, copyrights, know-how, non-disclosure agreements; drafting, filing and administering Copyright registration; registration of domain names in Italy and abroad (hosting/housing contracts), protection of Intellectual Property, Copyright and Data on the Internet (disclaimer, copyright note, privacy policy), corporate compliance.

Information Technology & Communications practice group specialized in the complex legal issues linked to the procurement, implementation and use of new technologies, information systems, and telecommunications networks.My position was Associate.Main activities and responsibilities: legal-technical Consultancy in "Privacy and Data Protecion", "Legal Risk Management", "Corporate Compliance" and "Intellectual Property & IT". Contract law. Civil and Commercial law. Major Clients:AirOne S.p.A., Merloni Elettrodomestici S.p.A., COTRAL S.p.A., Aeroporti Di Roma-A.D.R. S.p.A., Chimec S.p.A., Bristol-Myers Squibb S.p.A., Klopman S.p.A., Merck Sharp & Dohme Italia S.p.A.

communication strategist and team director in multimedia and web corporate projects.

creative designer and web specialistat Mi Cube S.r.l., eWeb S.r.l., Ipurangi S.r.l.web agencies.

RETE 2000: Poste Italiane S.p.A. customers services reorganisation - Internal strategy consultancy.

Nomination, Member Of The List Of Arbitrators Certified By The Cctld "It" Registry (Cnr) For Conducting The Arbi

2005, Law Examination

L.L.M., Internet Law

Law, Master Thesis: “Naming Rules And Domain Names Disputes” (Industrial Law, Prof. Spada).

E-Commerce Fundamentals, Html, Xml, Front-Page, Networking

Skillpass project

Computer-Graphic

Maturità Scientifica, High School Graduation