Linsey Willis Email & Phone Number

Sacramento, California, United States

Walnut Creek, Ca

• Currently manage all communications activities for more than $1.3 billion of local transportation projects and oversee the Contra Costa Transportation Authority’s strategic communication, advocacy, and community outreach efforts through engagement with public officials, transit operators and other public agencies, interest groups, the media, and the general public.• Lead state and federal legislative efforts for the Authority, which includes managing lobbying activities and contract lobbyists, briefing the Board and staff on relevant legislative proposals, coordinating efforts with relevant associations, non-profits and industry partners, and working with delegation members to successfully sponsor and pass legislation for the Authority. • Developed and managed the Authority’s extensive public communications and outreach efforts throughout the development of the Transportation Expenditure Plan (TEP) and ballot Measures X and J. • Organize and produce an annual Redefining Mobility Summit that highlights the innovative research and cutting-edge technology revolutionizing transportation. Now in its eighth year, the summit helps educate attendees about the next generation of advanced mobility and is typically attended by transportation stakeholders, business leaders, and government officials at all levels, including international delegations. • Create timely, clear and concise agenda packet materials and presentations for the Authority’s monthly Administration and Projects subcommittee and full Board meetings.• Provide professional and complex support to the Authority’s Executive Director and Board on strategic issues, work plan goals and objectives, administration of Measure J sales tax projects and programs, brand identity, and public relations issues.• Represent and speak on behalf of the Authority in a variety of settings including public hearings, conferences, events, media interviews, and at meetings of statewide and regional organizations.

Oakland, Ca

• Manage customer engagement and partnerships for Capitol Corridor by creating and executing innovative programs that measurably increase ridership, revenue and maximize market potential – achieving a 6:1 ROI for fiscal year 2012 promotions.• Direct execution of advertising programs, collateral development, online programs, social media, strategic alliances and marketing initiatives for Capitol Corridor.• Coordinate social media strategy, development of online content and overall website design to align with brand and partner objectives. • Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic with partners such as Feld Entertainment, Amtrak and the Oakland Athletics. 2012’s partnership with the Oakland Athletics delivered triple-digit increases in ridership and revenue.• Implemented transition to a new call center, including leading staff training workshops and troubleshooting organizational obstacles, saving over $750,000 in expenses, which was reinvested in expanding train service.• Oversee day-to-day customer service activities including subscription-based updates via email/SMS, web-based customer comment tracking system, customer responses and onboard rider appreciation events.• Respond directly to complicated customer service issues and provide ongoing training of call center representatives and customer service managers.• Lead cross-functional teams from multiple organizations to provide analytical and operational support for special projects and programs including procurement, cost analysis and implementation and results reporting.• Plan, pitch and execute media events; respond to media inquiries about service.• Write and produce reports, budget documents, briefing papers, talking points, internal and external communication pieces and response letters for Capitol Corridor’s management team and the Capitol Corridor Joint Powers Authority Board.

San Ramon, Ca

• Managed all aspects of the marketing department, working as in-house agency creating monthly marketing promotions, working with graphics artists, and coordinating direct mail and e-mail campaigns.• Executed joint sales and promotional marketing programs with companies such as Hornblower, Fresh Choice, and Northstar.• Developed advertising strategies and targeted media buys for 18 clubs at both local and regional levels; negotiated with media outlets and production houses.• Promoted business development through creation of printed sales tools such as corporate sales brochures, postcards, flyers, posters, and direct mail pieces.• Created and wrote Linda Evans Fitness Centers e-mail newsletter, sent to 70,000 members on a monthly basis.• Interacted daily with business partners, graphic artists, club managers, and sales staff.