• Extracted and aggregate 80K user activity from the backend database with MySQL, performed statistical analysis to get insights into user preferences, scheduled activities, and geographic distributions and etc.• Utilized Google Analytics on different segments to monitor the retention trends, app’s performance (page view, page view time and etc.) with time lapse; and applied cohort analysis on KPIs• Promoted new features based on the analysis of Alpha Chanel data, increased the average App usage time by 25%• Translated business needs into functional & technical requirements and documented project processing with JIRA • Developed interactive and compelling data visualization using Tableau to present report

• Analyzed survey, pricing data and product data using SPSS and advanced Excel to support the strategic marketing needs of the clients in France and North America.• Conducted quantitative and qualitative analysis of customer insight data from multiple surveys and online panels to inform product innovations and service improvement efforts for clients from North America.• Monitored seasonal market trends, 20+ clients’ feedback, and adjusted the marketing campaigns accordingly with multiple teams including designers, sales representatives, and marketing groups.• Initiated and successfully pitched to $1mm cooperation projects by conducting market researching, developing ad-hoc analysis, managing deal negotiation, and execution.• Participated in the brand development of London Fog, Bebe, Sperry Top-Sider with their optical products.• Coordinated supplier manufacture, on-boarding, and delivery process improvements.• Monitored and maintained the ERP system to optimize inventory control process and reduced 20% of understock