Lin Showalter Email & Phone Number

Frisco, Tx, Us

I lead the strategy, analysis, and execution of marketing programs, focusing on bringing brands together, expanding digital engagement, and automating processes while managing a $1M budget. I ensure acquired brands blend seamlessly, grow our digital reach, and improve our operations to keep us on the path to success.Along the way, I’ve driven some exciting initiatives: ♦ Integrated 6 newly acquired brands into our corporate identity, ensuring everything from messaging to positioning was consistent, creating a more unified market presence.♦ Launched a Lead Nurture Automation program that sent personalized content based on what people interacted with—resulting in a 5x increase in email opens, a 4.6x boost in clicks, and a 30%+ jump in overall engagement.♦ Led a complete website refresh, including a new homepage and offering pages, supported by webinars, thought leadership, and sales promotions. This effort brought a 12x increase in web form submissions, significantly boosting lead generation.♦ Oversaw transitioning from HubSpot to Salesforce Account Engagement, improving data accuracy and making our campaigns run more efficiently.

Led the charge of developing and executing comprehensive marketing strategies while growing a talented marketing team. Oversaw everything from CRM implementation to content creation and event management, ensuring smooth operations and impactful customer experiences. Played a pivotal role in scaling marketing operations and fine-tuning customer journeys to drive real results.♦ On-boarded as the sole member of the marketing department. I scaled and developed a high-performing team of four, significantly boosting campaign output and enhancing efficiency across all marketing efforts.♦ Developed and launched a corporate marketing program that annually boosted qualified leads by 3.5x.♦ Evaluated the existing MarTech stack and led the successful implementation of Salesforce CRM and Pardot, migrating from Sugar and Act-On. This upgrade replaced outdated systems and boosted lead search and filtering capabilities by 85%.♦ Led the marketing team and managed vendors on key projects, including trade shows, account-based marketing, and creating content for email campaigns, blogs, websites, webinars, social media, and case studies.⇨ Launched a webinar program that boosted web form submissions by 24x in the first year and 32.5x in the second.⇨ Organized virtual and on-site trade shows, increasing qualified booth traffic and post-event follow-ups by 40%.

Lewisville, Texas

I worked closely with the product owner and development teams to design intuitive user interfaces for healthcare software. As Scrum Master, I guided the process, ensuring smooth collaboration and delivering product iterations on time and with high quality.♦ Designed and developed user-friendly UI/UX solutions, coding the front end to deliver an intuitive and seamless software experience.♦ Cultivated a collaborative and efficient team environment, providing clear process direction for development teams and leading to smoother sprints and faster feature releases.

Lewisville, Texas

Drove corporate marketing initiatives and built a strategy from the ground up, driving brand awareness and product promotion across multiple channels.♦ I led the creative direction and implemented a company-wide rebranding that boosted brand recognition, played a key role in increasing client acquisition, and reflected the company’s growth and position in the market.♦ Developed and launched a targeted webinar program that led to a 40x increase in annual web leads.♦ Created and managed content for digital and print, including websites, social media, trade shows, and email campaigns.♦ Planned and coordinated trade shows, handled supplier contract negotiations, and streamlined event logistics, leading to increased booth traffic.

Burlington, Ontario, Canada

Kitchener, Ontario, Canada

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada