David Linsley Email & Phone Number

London, United Kingdom

Head of Strategy for Europe and Asia, responsible for brand positioning, naming, architecture, communications, employee engagement, online and offline strategy.

London, United Kingdom

Strategic consultant on brand positioning, employee engagement, architecture, communications, online and offline strategy.

London, United Kingdom

Associate senior consultant on digital & brand positioning, architecture, online and offline strategy. Responsibilities includes internal (employer) branding, guidelines, naming and strategy.Clients include Telenor Global, e-on, Jetbrains, Conax, Exie

London, United Kingdom

Strategic consultant on corporate brand positioning, employee engagement, architecture, communications, online and offline strategy.

London, United Kingdom

A senior management role looking at turning a challenged digital company into a challenger. New regulations, competition and opportunities meant that the B2C revenue stream needed a significant redesign. As a member of the Executive Team, this role had 3 phases:1. Defining the core customer proposition, pricing, communications, acquisition and service offer, setting the direction of the company’s core brand, communicating the change to the customer base and managing negative PR.2. Creation of 3-year acquisition, retention and profitability plan with aligned marketing plan.building a marketing and PR team and implementation of the redefined customer proposition. 3. Management, analysis and development of the Marketing and PR campaigns, budgets and teams, redesign of CRM in Salesforce and initiating full site UX project. Overall, helping an organisation that started as a financial media provider to become one of the UK’s biggest online retail investment service providers. The impact was moving the company from net customer loss to significant customer growth and from occasional inclusion in the top 15 providers to being regularly placed in the top 5 UK platforms including winning a number of “Best Platform” awards.Key responsibilities included:- Customer analysis, segmentation, acquisition and retention plan.- Marketing strategy, calendar and 3-year profitability plan.- Business ownership of the core customer-facing e-commerce platform.- Internal and external comms – including PR & Media Relations.- Brand definition and position. Design and implementation of new visual identity.- Impact analysis and redesign for legislative changes (RDR).- Marketing initiatives and campaigns. From SEO & PPC through to print and TV.- Building, developing and managing the marketing and product team.

London, United Kingdom

Development and management of the company’s brands around the world - both internal and external manifestation with a view to acquisition. The role included developing core brand idea, internal comms, culture & workplace, comms strategy, guidelines, impact upon the digital and emerging mobile product, brand architecture and strategy to support a significant internal structure change and strategic refocusing of the business priorities. Company was successfully acquired.

Zürich Area, Switzerland

Initially developing the company’s new brand and business strategy. Subsequently directing the global online strategy for the Adecco Group - reporting directly to the group C-suite with responsibility for the alignment and development of the 250+ web properties worldwide. This involved creation of a global web and infrastructure team to create a consistent and coherent brand experience online (providing guidelines, consolidating numerous different back-end systems, CMS, brand management systems, intranets etc).

London, United Kingdom

Strategic Brand & Digital Consulting - Advising clients on creating, developing and communicating their brand.Helped clients to understand, analyse, define and translate their vision into a brand - then to express the brand to its external and internal audiences. Responsibilities included brand definition, product / brand naming and brand rollout, including employer branding, brand management, and internal and external brand communication. Significant digital components from e-commerce to brand systems.Clients included Hutchison Whampoa (Tom.com), Unilever, Randstad, PriceWaterhouseCoopers, British Telecom Wholesale and Global, Indesit, Sky, General Motors, Suzuki, Dunlop & Smith+Nephew.

Consultant Business Analysis for a variety of projects including web-based brand management systems, online logistics tracking and financial management systems.Clients included Hewlett Packard, Seven, GE, BICC, Mitsubishi (won D&AD website award), Dow Agro Sciences, Warner Lambert, Rothmans, and Johnson & Johnson

Hong Kong, Singapore

Analyst / architect on crew management systems for Cathay Pacific & Singapore Airlines.