Chief Executive Officer
Current- Successfully conceptualized and launched several commercially successful and critically acclaimed events IPs that resonated with consumers, including: Heineken Silver City, So Wonderful Festival
- Developed and executed impactful campaigns for global brands like Adidas, Heineken, Hennessy, Tencent and TikTok, Peaches and others, consistently exceeding expectations
- Fostered strategic collaborations between Western artists and Asia artists from Jason Derulo, NCT17 plus Lay, Jay Park, and Wiz Khalifa to Silence Wang and Lenka while ensuring that each song generated millions of.
- Produced Promixty’s Digital Mirage virtual festival on iQiyi, the first virtual festival on a prime-time network in China and one of the most watched events during the pandemic
- Laid groundwork to improve management of annual revenue valued at approximately $3Million
- Promoted corporate growth and fostered strategic partnerships and alliances with various brands and relevant stakeholders