Responsible for providing the overall strategic leadership for the company while collaborating with CEO to establish long range goals, strategies, plans and policies. Accountable for driving the company’s cross functional teams to achieve and surpass sales, profitability, cash flow, financial planning, and business goals and objectives. o Spearhead the development, communication & implementation of effective growth strategies & processes.o Lead operational oversight and budgetary supervision for all departments with Director of Finance to prepare annual budgets, complete risk analysis on potential investments. Lead departmental leaders to provide accurate and timely monthly, quarterly and annual business reviews, departmental P&L to CEO on the operating condition.Lead & manage direct reports (VPs, IT, Directors and head of retail) to develop, implement strategic plans, review, and analyze their business results, contracts, develop solutions, modify plan to achieve business goals while driving cost savings. o Collaborate with leadership team members to develop and implement plans to enhance IT infrastructure, manage inventory to appropriate levels, create effective marketing and merchandising strategies, create customer centric strategies to deliver sales across the retail, E-Commerce, & wholesale.o Partner with HR to attract & retain top talent, foster a success-oriented, accountable environment within the company. Represent the firm with clients, the media, vendors, and the financial community.Achievements:P&L results: Same store sales +11.5%, profit $ +12.8%, expenses -32% & operating income +36% vs. LY.Cut cost by $2m while increasing sales and profit - rightsizing & streamlining based on ROI.Develop & achieve much needed data, reporting accuracy, KPIs, achieved transparency on results & gained collaborative team to deliver positive results.Outperformed ROM in sales 2.5 to 1, profit 3 to 1 by focusing on satisfying the consumers’ needs.

• Oversee, plan, and direct all aspects of Vitamin World's merchandising, Sourcing, Product Development and Quality. • Establish product assortment and pricing strategies to meet customer demand and maximize sales and profits.o Category Management and strategies - Accountable for the 4 P’s: Products, Placement, Pricing and Promotions • Maintain appropriate mix of Third Party and Private Label products. o Develop annual merchandising strategy with a specific focus on the organization’s strategic direction• Initiate pricing strategies that maximize gross profit.o Understand financial implications and know how to affect the financial• Analyze market trends and customer behavior to determine which products the company should offer.o Direct Merchandising staff in conducting post promo-analysis, planning and executing merchandising strategies consistent with the budget goals Provides direction to achieve sales and profitability goals through the development and execution of retail marketing initiatives, product launches, and in-store visual presentationso Collaborate with Retail and eCommerce business operators to create loyalty and email o Responsible for building marketing and merchandising strategy for email, direct mail, eCommerce and Retail centered around the Vitamin World loyalty program and customer database.o Grow sales through enhanced and personalized marketing capabilities, deeper customer engagement, acquisition, retention, and increased ROI. o Creation and refinement of product assortment, ensuring that the collection is compelling, commercially viable and supports overall business objectiveso Clear and concise communication on results, key findings, and recommendations to senior management, across organization and team members• Conducts research to develop new products to meet the needs of the customer.• Define and deliver process improvements across the company.

Provide Strategic Sourcing services to clients. Develop sourcing and negotiate strategies, manage sourcing events and supplier negotiations through business award. Provide Category Management expertise. Help train clients on P&L management, Product Assortment, Planning, Promotion Planning and Pricing. Develop, manage and execute customer-centric, banner specific marketing, promotional plans, pricing and cluster schematics. Help manage import and export logistics and FDA, QA, Nutrition Facts label compliance.

Scope of Authority: Developed, managed & executed customer solution strategy, banner specific marketing, promotional plans, pricing, product life cycle, services & created cluster schematics within legal restrictions in Adult Beverage (AB) Category (Wine, Spirits, and Beer). Accountable for all customer insights subject matter expert for AB category to include understanding market demands, technology trends & competitive environment. Collaborated with Store Operational, cross functional teams: Marketing, Sourcing, Pricing, & Supplier partners to achieve financial targets and execute AB quarterly display programs.Achievements- Developed strategic plan & financial tracking tools to capture Wine, Spirits and Beer activities financial implications.- Delivered $100K financial validated incremental sales- led, developed & executed Wine, Spirits and Beer reset activities; applied consumer insight/trends in assortment & shelving strategies to, improve customer shopping experience.- 15% -20% cost savings wine display program - conceived, developed and implemented quarterly marketing initiatives.- Delivered validated incremental $1.5M in incremental rebates - Established a collaborative process to capture additional rebates & conduct post-promotion analysis.

Hired to develop international supply chain in Asia Rim, build strategic vendor partnerships with key suppliers to ensure consistent quality and supplies of direct and indirect categories. Accountable all aspect of procurement activities and formal supplier contract reviews including strategies, tactics, negotiation, and execution of plans to achieve desired outcomes; programs and cost savings initiatives across all direct & indirect categories. Utilized sourcing process methodology (RFI, RFQ, RFT, and RFP) to identify strategies, supplier options, and lower cost alternatives. Trained and led a team of six procurement staffs to manage all phases of formal supplier contract reviews (draft, redlining, signature process), assured all negotiated purchasing contracts were consistent with company policies and suppliers adhered to JJ product requirements for quality, timeliness and shelf life requirements. Collaborated with QA, R&D on conducting sample tests to ensure consistent in quality and to qualify suppliers for frozen fruits. Maintained effective vendor relationships for continuous cost savings and quality improvement. Achievements- Exceeded cost savings goal by $1.1M. Developed and implemented competitive review processes to drive cost saving initiatives. Created best practices in domestic and international supply chain exceeding Jamba highest QA standards - Resulted in finance validated cost savings of $150K and improved profits by $100K – led a cross-functional team and strategic vendor partner in developing & executing international supply chain process in 7 months.- Developed & strengthen relationship with key vendors and distributors – long term partnership vs. transactional- Created and executed a buying calendar for highly seasonal fruits (strawberries, mango, and blueberry) and other ingredients to ensure sufficient materials were purchased to support holiday plans and year-round demands.

Scope of Authority: Accountable for forecast, sales, profits, market share, P&L, assortment, inventory, ads, displays, merchandising, pricing and promotions. Managed, mentored, and led team up to 15 talented staffs and indirectly manage support staff, i.e. Pricing, Procurement, and Supply Chain for $700M in annual sales and $250M in profits for 1,400+ stores in 10 divisions.- Exceeded sales by $22M, profits by $16M, and grew Personal Care share by 40bps.- 90%+ accuracy on forecast category sales, profits, markdowns, and allowances.- Realized double-digit growth in Beauty care Categories. Led Beauty Care Center of store redesign and leveraged heat map and adjacency studies to implement more shopper-centric experience.- Negotiated and collaboratively planned with vendors to create optimal marketing programs to drive sales, unit and profit for both parties. - Improved efficiency and category profit by $3.8M; created and implemented best practices in cost change process, markdown tracking/forecasting report, quarterly ad tracking tool, and new item proposals process.- Led $12M Hair Care contract negotiation; achieved 15% in cost savings, 3% shrink coverage and $600K incremental promotional fund.- Realized $3M cost savings in Strategic Vendor Management Initiative and Profit enhancement contracts negotiation. - Exceeded Cost Savings Initiative targets three consecutive years.- $6.2M inventory reduction while maintaining 98% service level and increased sales by 300bps.- Tag count reduction; exceeded goal by 14%, reduced 20M tags resulting in $6M cost savings.- $5M store inventory reduction; identified opportunity and implemented solutions.

- Exceeded sales by $10M and profits by $4M- First to create best in class Oral care set delivered a 5% category growth, ahead of ROM Food, OAC and Family Care. - Executed regimen shelving in-line. ( 3D White/Paste/Brush/Rinse/Floss) - Implemented lit regimen box in selected premium stores.- Created innovative merchandising approach in Oral Rinse - Change to vertical set in COS, Sales +15% vs. +3% in non COS stores.- Developed new shelf navigation in Eye Care category - sales 9% vs. LY.- Led negotiation on Eye Care vendor - achieved 65% AGP, 100% shrink coverage.- Eye care sales +9% vs. LY; developed new shelf nagiviation.

- Created and executed $200M national marketing and sales plan exceeded sales by $12M or +6% and profit by $5.6M or +7%. Strong increases 2 years consecutively.- Grew Ttl HHs, units, transactions and Market share.- Implemented cutting edge and innovative marketing programs - new location for Sports Nutrition set - Tested with proven results to drive sales and increase HHs penetration. - Energy Bars in Cereal Aisle and Check stand outpaced category growth by 4.5%. - Implemented 3ft Energy Bar schematics in Sports Drinks aisle. - Worked across departments to develop and implement Energy Bar rack in Produce -Delivered $4M incremental sales at 35% AGP- Developed, presented, and gained approval on new display strategy on 5 Hour Energy Shot and Energy Bar CMT program - Delivered $6M sales at 40% AGP in year one.- Led Strategic Sourcing team, design team, and manufacturer on reinventing CB Vitamins Labels – Sales +10%.- Led Vitamins contract negotiations - achieved $600k cost savings.

Scope of Authority: Managed GM Seasonal sales & profit of $40M+ business, including creative product design, assortment planning, innovative merchandising, and promotions. Led forecasting of inventory needs for 1400+ stores. Directed staff of eight, cross-functional teams & Global Sourcing (in Hong Kong), Product Development, Finance, Supply Chain, and Marketing.- Attended international and domestic trade shows; identified vendors & products opportunities. Conducted Summit meetings with overseas vendors, Product Design & Global Sourcing teams communicating sourcing, marketing, promotion strategies and cost savings initiatives. - Partnered with Product Development, Global Sourcing, Supply Chain & Merchandising teams in developing sales, profits and inventory targets. Applied new product stage gate processes (opportunity, concept, timeline, development, commercialization, retail launch) and product improvement processes against high quality standards.- Led & coordinated work activities for Product Development, Global Sourcing, Supply Chain teams on import programs from concept through execution. Created and implemented critical path for cross-functional teams to meet execution timeline for import programs. Traveled to China to conduct factory visits to review, finalize products, & negotiate prices. - Created and implemented critical path for cross functional teams to meet execution timeline for import programs.- Developed & executed Pre-Season and In Season inventory planning, marketing programs, ads, displays & communication to stores.- Developed exit strategies for seasonal & non-productive inventory to maximize GMROI.Achievements- Reinvented and executed new GM import programs on company-wide resulting $1.5M in cost savings.- Grew sales by more than 50% with eye for innovative products and identifying shopper trends. - Created upscale Culinary Zone in 142 Lifestyle format stores

- Implemented Charcoal/Log program under meat bunker to drive incremental sales during peak season.- Created quarterly Household Cleaning programs; drove 10% category growth and improved profits by 50bps.- Collaborated with internal teams to create reports tracking sell through and program performance.

Category Manager - Shelf Stable Juice - Norcal DivisionSupply Chain Manager - Non Perishables - Norcal Division