Driving sales and market Penetration, roll out, GTM and developing deep rooted customer relationships with focus on strategic aspects of the customer experience and geographic penetration.

1. To maintain a good relation and continuous strong support to the existing and potential customers2. Responsible for improving the Customer Service B2B and businesses in bulk, generated more sales as per budget and to get a better margin.3. To projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.4. Responsible for the administration and effective execution of customers service and sales support team. To monitor the day to day Customer Service support and leading the team for better services and focusing more towards generating the sales.5. To conduct market research to determine market requirements. To analyze customers, market and competitors’ information. To deliver research results, implications and suggested action plan based on the research results and other available information.6. To plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point of purchase displays and signage or any other approved plans. To oversee the update and generation of product brochures and information.7. To liaise with Operations Director to meet and improve on the delivery capability and align with the sales forecast.8. To develop and penetrate the new potential business either in bulk or retails. To manage products and markets’ development in “Retail Segment” from concept, project management to delivery9. Responsible for all India, Indo China and Middle East regions providing support for existing clients and any new potential customers.10. To manage and motivate a team of customer service personnel to provide the best support to the existing and new potential customer11. Provide strong leadership to the customer service team. To monitor the sales team production and activities through daily, weekly and monthly reports.

1. Develop the 3 year Strategic Business Plan (SBP) for all Amer brands including Wilson, Salomon & Suunto 2. Prepare the Go-To-Market (GTM), Budget & Quarterly Forecast to execute How To Win strategies after determining Where To Play 3. Improve distribution to maximize number of doors, sales per door and categories per door for all brands as well as pursuing the In-store Excellence for each category 4. Execute grass root programs e.g. demo days for coaches, sports marketing activities and expand usage of digital marketing 5. Develop Strategic Accounts with Joint Business Plan (JBP) and tracking sell out and explore opportunities in E-Commerce6. Launch new products with the Channel Right Assortment (CRA) in accordance with consumer needs7. Analyzing price structure and ladder vs competitors ensuring gross margins are met8. Work with distributors and coordinate marketing activities from distribution, product, pricing to promotions and preparation of GTM plansSUMMARY:Overall custodian of the brand franchise developing and delivery of the Brand Strategic Plan for Wilson, Salomon & Suunto and overall responsibility of achieving the Sales, Gross Margin & EBIT for Thailand & Philippines. Responsible for the growth of the businesses in Malaysia & Thailand from 2018 onwards.

Overall custodian of the brand franchise developing and delivering the Strategic Business Plan for Wilson, Salomon and Suunto in Thailand and Philippines. Responsibilities includes achieving the sales, gross margin and EBIT.

1. Manages the business and commercial plan of SUUNTO ( Outdoor, Training, Diving, and Mechanical Instruments) for the region of APAC Export2. Ensure consumer right products in the market place3. Bringing the brand vision to life at retail and "Conquer New Territories"

1. Explore and develop new potential markets2. Developing and implementation of marketing plans by identifying key opportunities and development of action plans in line with business objectives3. Management of distributors through annual reviews of business plans both short and long term and managing stocks demand and forecast for the region4. Increase competencies of sales team through progressive training plans covering both on field and off field; to lead and guide the sales team of respective countries5. Build and maintain network with key opinion leaders, medical professional bodies and ministries in respective countries

1. Generating compelling consumer insight to develop winning strategies for brands vs. competition.2. Developing marketing plans in the Integrated Commercial Planning (ICP) process by identifying the key opportunities and developing action plans for the brands in line with business objectives.3. Managing innovation & renovation based on consumer insights4. Creating engaging brand experience through strong Big Ideas at relevant consumer touch points.5. Monitoring & analyzing category/brand performance including competitive benchmarking.

1. Develop and implement the customer elements of the category and brand plans, both internally and externally.2. Sell range of products to designated account in order to meet sales and profit targets and market share objectives.3. Drive business relationship with account, understand customers‟ business and ensure customer intimacy.4. Facilitate the delivery of a high level of customer service by ensuring maintenance of customer master file, timely advice of product availability and forecast accuracy.