Linus Leong Email & Phone Number

London, GB

• Specialise in strategic media solutions for leading financial services.
• Plan and book digital media with direct (publisher) and performance (platform) media including but not limited to:o Programmatico SEMo Social
• Coordinate the pre-live setup phase of campaigns, ensuring approved placements with correct targeting and creatives go live on time.
• Monitor and actively optimise campaign placements to maximise performance andclient ROI.
• Regular reports to clients on performance and improvements to achieve campaign KPIs.
• Build strong relationships with clients through meetings, from briefing to status reporting sessions.

New York, New York, US

• Manage and coordinate day-to-day operations of the Paid Search, Display and Paid Social programs, offline media whilst maintaining a high standard of operational excellence.
• Help to create a roadmap of initiatives to enable defined objectives.
• Work closely with internal department and external partners / vendors to understand their roadmaps and asset opportunities in relation to our clients.
• Measure and analyze results.
• Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
• Understand organizational and product goals and map them to specific project deliverables.

Hong Kong, HK

• Plan all digital marketing (SEM, EDM, social media and display advertising campaigns)
• Maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Optimize spend and performance based on trends and accessing insights
• Collaborate with local ISPs (StarHub, MyRepublic and M1)
• Conceptualise, plan and execute events (Fan meet, roadshows and trade events)

Singapore, SIN, SG

• Specialize in content, campaign creation/planning, strategy development and advertising on digital platforms (Social Media and Performance Marketing)
• Provided excellent client service by proactively communication with clients regularly.
• Select and integrated appropriate media vehicles (Print, digital, radio, TV and OOH).
• Monitored project milestones to ensure desired ROI. Throughout campaign, focused on
• audience reach, activation dates and campaign performances.
• Negotiate rates and maintain relationship with media vendors to add value to clients.

• Specialise in content, campaign creation and advertising on social media - Facebook, Twitter, WeChat, Weibo
• Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities.
• Provide market feedback to clients regarding competitive offerings, prospect needs and generate product development ideas.
• Take ownership of the management of the sales and marketing functions of the business.
• Drive increased revenue and profit to achieve the company's growth.
• Planning and coordinating the implementation of business plans and the penetration of new markets.

• Specialise in content, campaign creation and advertising on Weibo, WeChat, Baidu, Youku and other Chinese digital platforms.
• Generating leads and efficiently keeping in regular contact with existing prospects.
• Presenting to senior decision makers within agencies and media owners.
• Understanding and keeping up-to-date with constant developments in the communications industry and agency market.
• Identifying areas for expansion and development.
• Developing a targeted long-term new business strategy to also encompass regional and international agencies/media owners and foster growth in these key areas for the future.

Singapore, Singapore, SG

• Identifying target markets, and within them target clients through to initiating contact identifying the key client personnel and stakeholders.
• Managing the transition of the client into the campaign processes.
• Working with Optimisers to generate sales pitch materials
• Input into the sales materials and messaging that is being generated to make sure that it is maximising the conversion to sale
• Feedback on market analysis into the wider team to make sure that everyone understands the competitive landscape, commercial models, competitor price points, new feature sets, etc.

Bachelor'S Degree, Communication And Media Studies

Bachelor Of Arts (B.A.), Communications Management