I help brands create effective and beautiful communications.✓ Art Direction & UX planning✓ Digital and Brand Activation planning✓ UI design, graphic design, video editing✓ Fluent in English, Japanese, and Mandarin ChineseMy work includes developing campaign strategies, designing and implementingUI/UX solutions, as well as video editing and graphic design for brands such as Apple, Nike, Coca Cola, Bose, Red Bull, Lego, Suntory, Sharp, and more.My experiences at agencies, big tech, startups, as well as being a freelancer and entrepreneur, have helped me discover the importance of finding the right tools, working with the right people, and experimenting with various marketing channels in order to identify the most efficient ways to achieve growth for brands.Singaporean.8+ year career in Tokyo.
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Co-Founder And CeoStrataTokyo, Jp
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Co-Founder & CeoStrata Jun 2023 - PresentTokyo, JapanCreator of DenDekaDen, a web3 entertainment project in partnership with Toei Animationhttps://corp.toei-anim.co.jp/en/press/press6673866200563274017.html
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Creative DirectorStrata Jun 2022 - Aug 2023Tokyo, JapanFounder & Creative Director of DenDekaDen+ web3 entertainment project in partnership with Toei AnimationCreative Director at Baunsu+ pioneering new blockchain applications for commercial applicationsCreative Director at strata.gallery+ collaborating with artists and developers to create new artistic experiences at the intersection of physical and digital
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Senior Art DirectorAmazon Apr 2022 - Jun 2023Tokyo, JapanSenior Art Director at Amazon Ads Brand Innovation LabCustomized experiences and campaigns for brands leveraging Amazon’s media portfolio.+ Pioneering Amazon Live Commerce: Amazon Pet Day, Tokyo Game Show 2020/2021 Online+ Pioneering Customized Amazon Gift Cards: New Pokemon Snap, Shaun the Sheep UFO Fever+ Leading customized advertising in Japan for Consumer Electronics: Apple, Bose, Huawei, Microsoft, Sharp+ Other notable clients: Bandai Namco, Coca Cola, Kose Cosmeport, Lego, Suntory, Warner Music -
Art Director, Amazon AdsAmazon May 2019 - Apr 2022TokyoArt Director at Amazon Ads Brand Innovation LabCustomized experiences and campaigns for brands leveraging Amazon’s media portfolio.+ Pioneering Amazon Live Commerce: Amazon Pet Day, Tokyo Game Show 2020/2021 Online+ Pioneering Customized Amazon Gift Cards: New Pokemon Snap, Shaun the Sheep UFO Fever+ Leading customized advertising in Japan for Consumer Electronics: Apple, Bose, Huawei, Microsoft, Sharp+ Other notable clients: Bandai Namco, Coca Cola, Kose Cosmeport, Lego, Suntory, Warner Music
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Art DirectorGeometry Ogilvy Japan | ジオメトリー・オグルヴィ・ジャパン Jul 2016 - May 2019日本 東京都◘ Worked with Creative and Art Directors in developing 360° activation campaign strategy, key visuals, and other marketing collateral ◘ Graphic design, UI/UX design, video editing, & brand activation strategy development for Red Bull, DIESEL, British American Tobacco accounts◘ Ensured that artwork & ideas are always on-brand through meticulous monitoring of consistency and quality◘ Frequently participated in new business pitches, and helped win Nike account◘ Defined and developed a new digital brand presence through a proprietary media site: KODE (kode.co.jp)|| Achievements ||★ Winner of Summer Intern Creative Pitch|| Responsibilities ||◘ Graphic design◘ Video editing/animation◘ Translation◘ Ideas◘ Pitch support -
FounderHighrise Habitat Sep 2015 - Jun 2016|| Achievements ||★ Awarded a business development grant for prototype development★ Invited to exhibit and speak at FutureME convention in Singapore|| Responsibilities ||◘ Brand Development◘ Product Design & Development◘ Website Development◘ Customer & Investor Relations◘ Manufacturer Relations -
Brand & Experience DesignerKuubox Japan Nov 2015 - Mar 2016Tokyo|| Achievements ||★ Launched the service successfully and gained subscribers from Singapore and Indonesia|| Responsibilities ||◘ Designed brand logo and identity, website, and packaging solutions◘ Integrated multiple SaaS applications to automate recurring payments -
Lead DesignerMirai Inc. Jan 2012 - Dec 2014Tokyo|| Achievements ||★ Lead designer of Moekana series, Japanese learning cards that ranked #3on Amazon toy sales rankings★ Graphic design for a line of Mirai Suenaga mascot character products★ Official brand collaborations with AirAsia, Kinokuniya Japan Tourism, Penang Tourism, Square Enix, and more★ Designed, coordinated, and managed pop-up stores and tradeshow booths at anime conventions in Singapore, Kuala Lumpur, Bangkok, Jakarta, Tokyo, and Los Angeles|| Responsibilities ||◘ Graphic design◘ Events management (tradeshow booths and company events)◘ Digital marketing (for in-house brands)◘ Website management (in-house CMS, for multiple clients)◘ Website design (HTML/CSS, for multiple clients)◘ Social media account management (for multiple clients)◘ Video editing and direction (in-house content)◘ Product development (in-house character goods)◘ Inventory management (retailing of in-house character goods)◘ Sales, Accounting & Forecast (retailing of in-house character goods)
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Chemical, Biological, Radiological Defense PioneerSingapore Armed Forces (Saf) Feb 2010 - Dec 2011Singapore|| Achievements ||★ Won nationwide logo design competition for Singapore's National Day Parade★ Designed interface and marketing content for first ever National Day Parade ticketing and information mobile application|| Responsibilities ||◘ Mandatory 2 years service for protecting my country◘ Drafted to join Branding & Publicity Team for Singapore's National Day Parade
Linus Lim Skills
Frequently Asked Questions about Linus Lim
What company does Linus Lim work for?
Linus Lim works for Strata
What is Linus Lim's role at the current company?
Linus Lim's current role is Co-Founder and CEO.
What schools did Linus Lim attend?
Linus Lim attended Hwa Chong Institution, Hwa Chong Institution, 早稲田大学.
What are some of Linus Lim's interests?
Linus Lim has interest in Video Production, Yoga, Travelling, Trip Planning, Photography, Music, Indoor Farming, Driving.
What skills is Linus Lim known for?
Linus Lim has skills like Graphic Design, Web Development, Small Business, Strategic Planning, Project Management, Social Media, Product Development, Brand Development, International Event Management, Marketing, Video Production, Being A Friend.
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