• Drive go-to-market plans including product launches and promotional campaigns• Develop clear and compelling product positioning and messaging and translate product value propositions and complex technical concepts into easy-to-understand and clear content including product & strategy explainer guides, landing pages, and other types of content• Create the marketing collateral, including website content, and content calendar forvarious distribution channels, including writing copy and briefs for each piece of content.• Define and track key content performance indicators (KPIs) to monitor contenteffectiveness and provide regular reports and insights to executive leadership team• Collaborate with cross-functional teams including product, design, data, and otherstakeholders to ensure cohesive branding and messaging• Create and implement an editorial calendar that meets company objectives and resonates with the target audience.• Produce engaging and SEO-friendly content, including articles, blog posts, social media updates, and emails.• Track content performance metrics (e.g., traffic, engagement, conversions) and make data-driven improvements.• Managed and grew the company’s Facebook and Telegram communityAchievements:• Increase total deposit value by 7% in 3 days • Boosted app downloads by +34,866% in 1 month • Raised weekly KYC numbers by 7400% in 1 month • Increased Facebook followers by 100% in 1 quarter

• Write copies for the company and our clients (video scripts, ad copies, landing and salespage copies, emails)• Transform key points and complex information into compelling narratives that resonatewith our target audience• Supported user lifecycle management using CRM software such as ActiveCampaign andKeap (Infusionsoft) for customer retention and re-engagement strategies and user basesegmentation• Collaborated closely with the media buying team on customer acquisition through the useof marketing funnels, A/B, and split-testing strategies• Assisted in identifying sales opportunities to increase the lifetime value of customersAchievements:• Assisted the company and our clients in generating multiple 8 figures in sales in a single year and increased the lifetime value of customers by 8%

• Write, edit, and proofread content for various channels, including blogs, social media,email, and web pages.• Shape the content strategy to improve content lifetime value based on analytics andstats from Facebook, Instagram and Google• Analyze content performance data to identify trends, successes, and areas forimprovement.• Optimize content for search engines and social media platforms by workingcollaboratively with the SEO Content Manager, ensuring best practices for SEO,metadata, and social are executed in the writing

• AXA DHG - CoAssets Internship• Gained valuable knowledge on Tax Planning, Power of Attorney, Communication Systems, Financial and Fintech Literacy, Fintech and Crowdfunding, Financial Analysis of Portfolio• Implemented and conducted financial analysis of a case study's portfolio