Linus Lim Email & Phone Number

Singapore

Singapore

• Drive go-to-market plans including product launches and promotional campaigns
• Develop clear and compelling product positioning and messaging and translate product value propositions and complex technical concepts into easy-to-understand and clear content including product & strategy explainer.
• Create the marketing collateral, including website content, and content calendar forvarious distribution channels, including writing copy and briefs for each piece of content.
• Define and track key content performance indicators (KPIs) to monitor contenteffectiveness and provide regular reports and insights to executive leadership team
• Collaborate with cross-functional teams including product, design, data, and otherstakeholders to ensure cohesive branding and messaging
• Create and implement an editorial calendar that meets company objectives and resonates with the target audience.

• Write copies for the company and our clients (video scripts, ad copies, landing and salespage copies, emails)
• Transform key points and complex information into compelling narratives that resonatewith our target audience
• Supported user lifecycle management using CRM software such as ActiveCampaign andKeap (Infusionsoft) for customer retention and re-engagement strategies and user basesegmentation
• Collaborated closely with the media buying team on customer acquisition through the useof marketing funnels, A/B, and split-testing strategies
• Assisted in identifying sales opportunities to increase the lifetime value of customersAchievements:
• Assisted the company and our clients in generating multiple 8 figures in sales in a single year and increased the lifetime value of customers by 8%

• Write, edit, and proofread content for various channels, including blogs, social media,email, and web pages.
• Shape the content strategy to improve content lifetime value based on analytics andstats from Facebook, Instagram and Google
• Analyze content performance data to identify trends, successes, and areas forimprovement.
• Optimize content for search engines and social media platforms by workingcollaboratively with the SEO Content Manager, ensuring best practices for SEO,metadata, and social are executed in the writing

Singapore

• AXA DHG - CoAssets Internship
• Gained valuable knowledge on Tax Planning, Power of Attorney, Communication Systems, Financial and Fintech Literacy, Fintech and Crowdfunding, Financial Analysis of Portfolio
• Implemented and conducted financial analysis of a case study's portfolio

Economics

Bachelor'S Degree, International Economics