Veronica Lin Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Design and build next generation learning experiences on Adeption, a digital coaching platform that excels at scaling leadership development across organizations. Drive the design process from early vision concepts, wireframes, writing and visual design through to product delivery. Partner with cross-functional stakeholders to build and refine core products, custom learning solutions and go-to-market collateral from all parts of the business to create impact for our users. Ensure our learning solutions fit and elevate the visual brand, voice, and learning needs of many businesses and industries (technology, government, retail, design, education, etc.)

San Francisco Bay Area

Freelanced as a graphic designer and researcher supporting DEI initiatives. Also conducted employee diagnostics, running pulse interviews, synthesizing data, designing visual materials and presenting recommendations to rapidly growing start-ups to inform their next steps.

San Francisco Bay Area

Ensured people operations ran smoothly for 500+ employees across benefits, on and off boarding, leaves management, payroll, and reporting. Upheld the data hygiene of the global HRIS system, advised on the classification and hiring of various worker types, audited people data for accuracy and designed templates and streamlined workflows to ensure consistency across locations. Also responded to government reporting requests (EEO, AAP, ACA, VETS, etc.) and frequently supported data cleanup and analysis efforts. Primary AccomplishmentsManaged onboarding program redevelopment through Covid-19, integrating a new Craft Mentorship program, creating a more consistent and equitable experience in North America and reducing onboarding staff duplication by 55%. Designed clear and intuitive FAQs, tools and checklists to support broader knowledge management and transformation initiatives.

San Francisco, Ca

Served as the "front door" for all external freelance candidates, screening, hiring and onboarding them to amplify IDEO initiatives and build great project teams. Oversaw operations, organizing talent databases, managing project requests, issuing contracts, and managing billing and payment. Supported internal team building efforts by understanding people's interests and connecting them to projects that brought those to life.Primary AccomplishmentsFilled 250+ urgent staffing requests, and abbreviated time-to-hire by helping build a robust freelancer database. Reduced external talent hiring issues by 50% YOY by developing an intuitive guide for contingent worker classification and hire, and socializing it with the community.

San Francisco, California

Crafted the foundation and experience for 3 client innovation labs (with 7-10 projects each), making tactical assets to keep everyone organized, onboarding new members joining the lab, and planning weekly cultural gatherings for cross pollination of learning and celebration. Also supported IDEO executives, managing a very active calendar of appointments, and arranging complex and detailed travel plans, events, itineraries, and agendas.Primary AccomplishmentsHelped build an international client lab in 3 weeks, designing community rituals, ensuring technical tools and facilities were amenable and arranging global mobility (from visas, travel, and lodging) for the team. Created extensive onboarding materials and gathered regular feedback to ensure a smooth project experience.

Greater San Diego Area

Partnered with Sales (Western Americas & Latin America) to acquire new business by writing and visually designing proposals and marketing materials that resonate with client needs. Liaised with digital marketing and events to enhance brand awareness.Primary AccomplishmentsIncreased proposal volume by 125% in first year, and 220% in second year vs. regional average. Produced 300+ business proposals, complex RFP responses, and keynote presentations to drive new business. Provided regional and global marketing support on social media (Instagram, LinkedIn) and for 15+ sales events. Designed visuals for highly successful pilot Technical Women’s Journey, and buildOn Service Project, creating marketing tools, ads, forms, sales decks, workbooks, handouts, impact reports, infographics, etc.

Greater San Diego Area

Managed detailed event logistics for 30+ executive training programs ensuring high quality materials, smooth transportation and technology, and accountable performance across stakeholders, internal, and external staff.Primary AccomplishmentsAveraged highest (4.8 of 5) customer satisfaction in San Diego through service and attentive support. Streamlined coach-participant matching process, freeing up time investment per coordinator by 30%. Played integral role in piloting paperless evaluations and onboarding staff in new tools to better serve global clients.

Greater San Diego Area

Facilitated instructional design by synthesizing research, writing briefs, and editing videos on relevant leadership subjects.Primary AccomplishmentsDetangled research accumulated over 45 years into crisp, sound, accessible resources for busy faculty. Edited 15+ short videos on key leadership frameworks and company culture to expedite ramp up time.

Greater San Diego Area

Managed the performance and development of eight interns to improve and extend the reach of communication and leadership training programs at UC San Diego - Center for Communication & LeadershipPrimary AccomplishmentsDesigned quarterly team retreats, and coordinated intern support for leadership development seminars, increasing program reach to 1,300+ students overall. Project managed the annual leadership conference and increased attendance by 30% year over year through improved fundraising, marketing, and team engagement. Co-facilitated three ten-week seminars on public speaking, leadership ethics, and interpersonal communication.

Greater San Diego Area

Handled all front desk requests at the Muir College Writing Program and supported three directors administratively with duties ranging from scheduling and data organization to website maintenance, material orders, expense reports, technical troubleshooting, etc.Primary AccomplishmentsSupported 20 class sections/quarter and 1,000+ students/year, honing ability to track and manage many moving parts. Earned the program team's trust to develop the office management handbook, and participated in the hiring and training of all new staff.

Taipei, Taiwan

Promoted the NGO’s mission to provide relief to refugee camps along the Thailand-Myanmar border through event outreach, translation services, donor follow-up, feature article writing, and speech writing for the CEO.Primary AccomplishmentsConversed with 200+ schools, radio stations, publications, and sponsors over phone to promote the annual charity gala. Helped acquire an international celebrity endorsement for the cause, editing the promotional video to boost fundraising efforts.

Ba, Chinese Studies & Sociology | Psychology Minor, 3.8

Activities and Societies: Muir Caledonian Honor Society, English-in-Action Tutoring Program, Golden Key International Honor Society, UCSD.

Exchange Student, Chinese Language And Culture, 4.0

Intensive language study with 36 units of coursework in: Critical Writing, Contemporary Chinese, Classical Chinese, Modern Literature.