Developed new social media strategies and campaigns to connect influencers and local small businesses, resulting in a 20% increased collaboration rate; interacted with customers and dealt with customers' inquiries well to bring more clients in. Managed a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising, which boosted local business sales by 18%; kept track of data and analyzed the performance of social media campaigns

Started my Instagram journey in 2019 and hold a 21.2k follower communityWorked and increased 30% of followers by posting about skincare and clothing brands like Drunk Elephant, Alya Skin, Dickinson's Witch Haze, Shein, sephora and etc.Increased traffic by 20% to 18 websites mentioned in my bio and posts

Researched and created an Industry Analysis, a Competitive Analysis, and a SWOT Analysis for DWG, a small video game community that is known for hosting events and competitions. Made a final proposal to provide a solution for one of the company prompts to drive the company in the right direction and increased its community volume by 15%

Worked closely with the marketing team to develop a new brochure targeted at a 25% increase in weekly website page views Researched inside 2 donor databases, profiled the aimed donors in the non-profit field based on their locations, occupations,income levels, and etc, conducted client segments analysis, prioritized the groups with the highest donating potential.Parnered up with marketing and fundraising teams in client group targeting, advised on social media and SEO optimization strategies, such as keywords tuning and post timing management, which led to a 20% increase in user engagement

Produced and hosted a talk show called “Vivian’s China” and introduced Chinese culture and lifestyleIntroduced 20+ Chinese cities, current economic conditions, history, culture, and tradition to the audience; the show has the highest TRP ratings on IBMTVHelped to host “Economics Monday”, a morning talk show featuring renowned economists

Researched the US and APAC finance regulatory landscape for blockchain service providersReported on three main topics: current fintech market, regulatory changes, consumers’ and regulators' sentiments to new fintech payments solutions, to the management teamProvided market entry strategies to help the Sales & Marketing team in expanding to the East Asia market effectively

Showed cost savings and achieved 100+ college students' new subscriptions to our newspaperCreated customized marketing content for specific audience groupsAdvertised creatively on social media to expand the firm's digital brandingWon 6 annual advertisement deals from major education and technology startup companies in China

Evaluated credit worthiness by processing loan applications and documentation within specified limits on over 30 clientsDesigned risk mitigation metrics and determined applicable ratios, set up debt two payment plans for targeted clientsDeveloped referral networks, suggested alternative sales channels, cross-sell products/services for the bank’s quarterly goals